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Yesmail Report: Brands With All Responsive Emails Generated 55% Higher Mobile CTO

Mar 03, 2016 - Marketwired

According to Yesmail, the email service provider within Yes Lifecycle Marketing, brands that implemented responsive design in all of their email campaigns garnered 55 percent higher mobile click-to-open (CTO) rate and 23 percent higher desktop CTO rate than marketers who opted out of using responsive in any of their emails, attesting to the major role responsive design plays in converting openers to clickers, and eventually, purchasers.

Yesmail's Q4 2015 Email Marketing Compass, Do or Die:...