Baidu

Baidu

Baidu

Overview
Date Founded

2000

Headquarters

Baidu Campus,No. 10 Shangdi, 10th Street,Haidian District,Beijing 100085

Type of Company

Public

Employees (Worldwide)

41K

Industries

Schools & Student Services
IT Consulting & Services
Other Business & Consulting Services
Internet Software & Services

Company Description

Baidu was founded in 2000 by Internet pioneer Robin Li, creator of visionary search technology Hyperlink Analysis, with the mission of providing the best way for people to find what they’re looking for online. Over the past decade we have strived to fulfill this mission by listening carefully to our users’ needs and wants. To provide intelligent, relevant search results for the tens of billions of queries that are entered into our search platform every day, we focus on powering the best technology optimized for up-to-date local tastes and preferences. Our deep understanding of Chinese language and culture is central to our success and this kind of knowledge allows us to tailor our search technology for our users’ needs. Just to cite one example, we believe there are at least 38 ways of saying "I" in the Chinese language. It is important that we recognize these nuances to effectively address our users’ requests. We provide our users with many channels to find and share information. In addition to our core web search product, we power many popular community-based products, such as Baidu PostBar, the world’s first and largest Chinese-language query-based searchable online community platform, Baidu Knows, the world’s largest Chinese-language interactive knowledge-sharing platform, and Baidu Encyclopedia, the world’s largest user-generated Chinese-language encyclopedia, to name but a few. Beyond these marquee products we also offer dozens of helpful vertical search-based products, such as Maps, Image Search, Video Search, News Search, and many more. We power these through our cutting-edge technology, continually innovating to enhance these services. Our new Box Computing Open Platform brings users deep-linked content and even applications they can use directly through their search box. We believe that Box Computing will dramatically improve people’s search experience and become ubiquitous across all Internet devices including computers and mobile platforms. In addition to serving individual users, we also serve as a media platform for online marketing customers. Our business model is mainly based on a performance-oriented marketing platform for businesses to cost effectively reach relevant Internet users. We offer performance-based online marketing services and display advertisements through both Baidu organic websites and our affiliated websites (our Union business). Our affiliated websites lead traffic to us through integrating a Baidu search box into their sites and/or by displaying relevant contextual promotional links for our customers. The majority of our revenue is derived from performance-based online marketing services and our customers pay on a cost per click basis – that is, our customers only pay when their paid-link is clicked through and they get the “lead”. Our goal is to give our customers an online marketing platform that has a wide range of functions which they can use to meet their marketing needs and an extensive selection of tools for managing their accounts as well as data for analyzing and optimizing ROI. To best serve our customers, our sales efforts consist of direct sales teams in first tier cities and third-party distributors in lower tier cities. This allows us to better penetrate each market and tailor our support and personal interaction based on customers’ needs. Today, our online marketing platform serves hundreds of thousands of small- and medium-sized enterprises (SMEs) and many branded multinational customers. The measurable ROI offered by our online marketing platform has made it one of the most effective marketing platforms for companies targeting the Chinese market. We will continue to strive to provide an extra level of value-added sales and customer service to address a wide range of customer needs. Our focus is to help the market continue to develop and educate the many companies who don’t understand the benefits of search engine marketing so that we can help them grow their businesses.

Contact Data
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Executives & Employees

Chairman of the Board, Chief Executive Officer, Co-Founder

Chief Financial Officer

Senior Vice President & General Counsel

Chief Technology Officer

Chief Product Designer

Executive Vice President

Senior Vice President-Human Resources & Administration

Co-Founder

General Manager of Baidu International

General Manager

Board of Directors

Chairman of the Board, Chief Executive Officer, Co-Founder at Baidu

Chief Executive Officer at Lenovo Group Ltd.

Board Advisor-Financial at EVVEMI

Chief Executive & Technology Officer at Alta Devices, Inc.

Paths to Baidu
Potential Connections via
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Baidu
Owners & Shareholders
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Credit Suisse Securities (USA) LLC (Credit Suisse Securities USA) is the broker/dealer division of Credit Suisse Securities (USA) LLC, a headquartered in New York City. They are a wholly-owned subsidiary of Credit Suisse (USA), Inc., ultimately owned by Credit Suisse Group AG (SWX: CSGN) in Switzerland. Founded in 1998, Credit Suisse Securities USA offers a suite of equities, solutions and credit products and services which includes global securities sales, trading and execution, prime brokerage and comprehensive investment research. Their clients include financial institutions, corporations, governments, institutional investors, such as pension funds and hedge funds, and private individuals around the world.

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PRIMECAP Management aims to provide superior long-term investment results by utilizing fundamental research and bottom-up stock picking to construct portfolios. The firm looks for stocks that will outperform the market over a three to five-year horizon. PRIMECAP Management does not have a committee or small group that decides on whether or not to invest in an idea. Each portfolio manager makes an individual decision whether or not to invest in new ideas.

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Morgan Stanley & Co. LLC is an SEC-registered broker/dealer headquartered in New York City and was founded in 1969. The firm is the primary broker subsidiary of Morgan Stanley (NYSE: MS). They are a member of FINRA. Morgan Stanley provides debt and equity services including underwriting, M&A advice, securities dealing and brokerage and trade execution. Their client base ranges from large global institutional investors to hedge funds at the cutting edge of innovation in the industry.

Recent Transactions
Details Hidden

Baidu issued HKD Ordinary Shares

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BeiGene Ltd. issued USD American Depositary Shares

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Baidu, Baidu (Hong Kong) Ltd. purchase Joyy, Inc. /Chinese Operations from JOYY, Inc.

Transaction Clients

Advised on BeiGene Ltd. issued USD American Depositary Shares

Transaction Advisors
Legal Advisor

Advised onBaidu issued HKD Ordinary Shares

Legal Advisor

Advised onBaidu, Baidu Holdings Ltd. purchase 91 Wireless Websoft Ltd. from NetDragon Websoft Holdings Ltd.

Underwriter

Advised onBaidu issued HKD Ordinary Shares

Legal Advisor

Advised onBaidu issued USD American Depositary Shares (ADS)

Legal Advisor

Advised onTrip.com Group Ltd. purchases Qunar Cayman Islands Ltd. from Baidu

Legal Advisor

Advised onTrip.com Group Ltd. purchases Qunar Cayman Islands Ltd. from Baidu

Advisors & Consultants
Senior Advisor

Former Director at Philip Morris International, Inc.

Legal Advisor

Partner at Davis Polk & Wardwell LLP

Legal Advisor

Partner at Davis Polk & Wardwell LLP

Clients

Ctrip.com International, Ltd. is a leading travel service provider that offers hotel reservations, airline tickets and packaged tours to business and leisure travelers in China. Ctrip aggregates information on hotels, flights and vacation packages, and enables customers to make informed and cost-effective travel bookings. Ctrip primarily targets frequent independent travelers in China who do not travel in groups. These travelers form a traditionally under-served yet fast-growing segment of the China travel industry. The company has experienced substantial growth since its inception in 1999 and has become one of the best-known travel brands in China. It is the largest consolidator of hotel accommodations and air tickets in China in terms of the volume of the transactions booked by the end customers. Recently, Ctrip also initiated the travel management services, to appeal to major corporations in China. The company offers its services through an advanced transaction and service platform consisting of its centralized toll-free, 24-hour customer service center and bilingual websites. The company's goal is to create long-term shareholder value by enhancing its position as a leading travel service provider in China. Going forward, the company intends to leverage the Ctrip brand to attract new travel suppliers and negotiate more favorable contractual terms with its existing suppliers, expand its hotel supplier network and room inventory, and expand air-ticketing and other travel product offerings, including leisure packaged tours and corporate travel management services. The company also intends to pursue selective strategic acquisitions and expand into Hong Kong, Macau and Taiwan. The company is incorporated in the Cayman Islands and conducts substantially all of its operations in China. With its operational headquarters in Shanghai, it has branches in 9 other major cities in China, including Beijing, Guangzhou, Shenzhen, Hong Kong, Xiamen, Wuhan, Chengdu, Qingdao and Shenyang. The company also maintains a network of sales offices in about 45 cities in China

Marriott International, Inc. engages in the operation and franchise of hotel, residential, and timeshare properties. It operates through the following business segments: U.S. & Canada; Asia Pacific; and Europe, Middle East and Africa (“EMEA”). The company was founded by J. Wiliard Marriot and Alice Sheets Marriott in 1927 and is headquartered in Bethesda, MD.

VF corp Our strategy begins with a passion for our products and a deep understanding of our consumers. We call it the Art and Science of apparel. Our rigorous methodology combines data-driven insights, expert execution and some of the most creative minds in the industry. The result is new products that strengthen the bond between consumers and our brands. Fast and flexible, we are able to leverage our highly diversified global supply chain as we continuously expand our reach around the world. Today, VF is a $9 billion apparel and footwear powerhouse, with an incredibly diverse, international portfolio of brands and products that reach consumers wherever they choose to shop. With our expertise in both the art and science of apparel, we have built a sustainable base for continued long-term success

Key Stats and Financials As of 2020
Market Capitalization
$66.7B
Total Enterprise Value
Earnings Per Share
$94.53
EBITDAMargin
19.22%
Three Year Compounded Annual Growth Rate Of Revenue
8.08%
Revenue
$15.4B
Net Profit
$3.23B
EBITDA
$2.97B
Total Debt
$13.1B
Total Equity
$29.2B
Investments
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Beijing Chuangxin Partners Education Technology Co. Ltd. is a Chinese company located in Beijing. The firm operates online learning platform. It was founded in 2012 by Xiao Liang Wei and Shao Cheng Zhai.

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IndoorAtlas Oy develops geomagnetic indoor positioning technology as a cloud platform. It utilizes magnetic anomalies inside buildings and smart phones to pinpoint indoor locations. The firm offers a toolbox for indoor positioning that enables businesses and individuals to create indoor location-awareness applications for store promotions, mobile gaming, and logistics. The company was founded by Janne Johannes Haverinen, Esa Rahtu, and Juho Kannala in 2012 and is headquartered in Oulu, Finland.

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Chengdu Xiaoduo Technology Co. Ltd. is a Chinese company located in Chengdu. The firm develops artificial intelligence solutions in the fields of language processing and machine learning. It was founded in 2014 by Ling Jiang.

Investors
Details Hidden

Investor at Box, Inc.

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Co-Founder at Steven & Alexandra Cohen Foundation

Suppliers
Cheetah Mobile, Inc. Internet Software & Services | Beijing, China

Cheetah Mobile, Inc. is engaged in the provision of internet and mobile security software. The company operates in three segments: Utility Products & Related Services, Mobile Entertainment Business and Others. The Mobile Entertainment Business segments includes Live.me and mobile games business. It develops a platform that offers critical applications for users and global content distribution channels for business partners, which are powered by the proprietary cloud-based data analytics engines. The company was founded on July 30, 2009 and is headquartered in Beijing, China.

Hangzhou Zhongheng Electric Co., Ltd. Appliances & Electronics | Hangzhou, China

Hangzhou Zhongheng Electric Co., Ltd. engages in the research, development, production, and distribution of high frequency switch power supply systems. Its products include high voltage direct current power supply, electric vehicle charging system, communication power supply, electric power supply, and uninterruptible power supply. The company was founded by Zhu Guo Ding on May 22, 1996 and is headquartered in Hangzhou, China.

BlueFocus Intelligent Communications Group Co. Ltd. Other Business & Consulting Services | Beijing, China

BlueFocus Intelligent Communications Group Co., Ltd. engages in the provision of strategic public relations services. The company provides various marketing and brand management services for information technology, automobile, consumer goods, real estate, finance, and entertainment industries. Its major services include strategy, digital, advertising, media, social, public relationship, design, branding, customer relationship management, data, E-commerce and mobile solutions. BlueFocus Intelligent Communications Group was founded by Oscar Zhao and Zhiping Xu in 1996 and is headquartered in Beijing, China.

Competitors
Xiaomi Corp. Other Manufacturing - Beijing, China

Xiaomi Corp. engages in the design, manufacture and sale of smartphone, hardware and software products. Its business covers power bank, audio, camera and lifestyle. Xiaomi doing business through three business segments-Hardware, E-commerce & New Retail and Internet services. Its products include power bank pro, headphones, in-ear headphones pro, bluetooth headset basic with dock, bluetooth speaker, sphere camera, home security camera, action camera, robot builder, electric scooter, bedside lamp, and body composition scale. The company was founded by Jun Lei, Bin Lin, Wan Qiang Li, Feng Hong, De Liu, Chuan Wang, and Jiang Ji Huang on March 3, 2010 and is headquartered in Beijing, China.

Tencent Holdings Ltd. Internet Software & Services - Shenzhen, China

Founded in November, 1998, Tencent has grown into one of China's largest and most used Internet service portal. Since its establishment over the last decade, Tencent has maintained steady growth under its user-oriented operating strategies. On June 16, 2004, Tencent Holdings Limited (SEHK 700) went public on the main board of the Hong Kong Stock Exchange. It is Tencent's mission to enhance the quality of human life through Internet services. Presently, Tencent is providing value-added Internet, mobile and telecom services and online advertising under the strategic goal of providing users with "one-stop online lifestyle services". Tencent’s leading Internet platforms in China – QQ (QQ Instant Messenger), QQ.com, QQ Games, Qzone, 3g.QQ.com, SoSo, PaiPai and Tenpay – have brought together China's largest Internet community, to meet the various needs of Internet users including communication, information, entertainment, e-commerce and others. As of Sep 30, 2011, the active QQ users accounts for QQ IM amounted to 711.7 million while its peak concurrent users reached 145.4 million. The development of Tencent has profoundly influenced the ways hundreds of millions of Internet users communicate with one another as well as their lifestyles. It also brings possibilities of a wider range of applications to the China’s Internet industry. Looking forward, Tencent remains committed to enhancing its development and innovation capabilities while strengthening its nationwide branding for its long term development. More than 50% of Tencent employees are R&D staff. Tencent has obtained patents relating to the technologies in various areas: instant messaging, e-commerce, online payment services, search engine, information security, gaming, and many more. In 2007, Tencent invested more than RMB100 million in setting up the Tencent Research Institute, China's first Internet research institute, with campuses in Beijing, Shanghai, and Shenzhen. The institute focuses on the self-development of core Internet technologies, in pursuing its development and innovation for the industry. Tencent's long term vision is to become the most respected Internet enterprise. In order to fulfill corporate social responsibilities and to promote civil Internet communities, Tencent has been actively participating in public charity programs. In 2006, Tencent inaugurated the Tencent Charity Fund, the first charity foundation set up by a Chinese Internet enterprise, and the public charity website gongyi.qq.com. The website focuses on youth education, assisting impoverished communities, care for the disadvantaged, and disaster relief. Tencent has currently begun a number of public charity projects across China. It strives to help build a harmonious society and to become a good corporate citizen

Alphabet, Inc. Internet Software & Services - Mountain View, CA

Alphabet, Inc. is a holding company, which engages in the business of acquisition and operation of different companies. It operates through the Google and Other Bets segments. The Google segment includes its main Internet products such as ads, Android, Chrome, hardware, Google Cloud, Google Maps, Google Play, Search, and YouTube. The Other Bets segment consists of businesses such as Access, Calico, CapitalG, GV, Verily, Waymo, and X. The company was founded by Lawrence E. Page and Sergey Mikhaylovich Brin on October 2, 2015 and is headquartered in Mountain View, CA.

Awards & Honors
2015
Forbes Asia - Asia's Fab 50 List
Sponsored by Forbes Magazine
Rank #31
2014
Forbes - World's 100 Most Innovative Companies
Sponsored by Forbes Magazine
2014
Forbes Asia - Asia's Fab 50 List
Sponsored by Forbes Magazine
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