Better Choice Co., Inc.

Better Choice Co., Inc.

Better Choice Co., Inc.

Overview
Date Founded

2001

Headquarters

1890 South 3850 West,Salt Lake City, UT 84104-4909

Type of Company

Public

Employees (Worldwide)

45

Industries

Retail: Other
Sports
Industrial Machinery & Manufacturing

Company Description

Better Choice Co., Inc. is an animal health and wellness company. The firm sells dog food, cat food, and treats under the Halo and TruDog brands, which are focused on providing sustainably sourced kibble and canned food derived from real whole meat, and minimally processed raw-diet dog food. Its brands include Trucut, Bona Vida, Orapup, Rawgo, and TruDog. The company was founded on January 3, 2001 and is headquartered in Oldsmar, FL.

Executives & Employees

Chief Executive Officer

President & Chief Operating Officer

Chief Financial & Accounting Officer

Executive Vice President, Operations

Executive Vice President, Strategy

Executive Vice President, Sales

Executive Vice President-Digital Sales

Vice President of Marketing

Vice President-Supply Chain & Logistics

Board of Directors

Former Chief Technology Officer at Thomson Reuters Corporation

President, Chief Executive Officer & Director at Molio, Inc.

Co-Founder at The Word & Brown Cos.

Former Co-Chief Executive Officer at Better Choice Co., Inc.

President, Chief Executive Officer & Executive Director at Spok Holdings, Inc.

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Better Choice Co., Inc.
Recent Transactions
Details Hidden

Better Choice Co., Inc. purchases Halo, Purely for Pets, Inc. from Thriving Paws LLC

Details Hidden

Better Choice Co., Inc. purchases Bona Vida, Inc.

Details Hidden

Better Choice Co., Inc. raised money in a private placement transaction

Transaction Advisors
Investment Advisor

Advised onBetter Choice Co., Inc. raised money in a private placement transaction

Legal Advisor

Advised onBetter Choice Co., Inc. purchases Halo, Purely for Pets, Inc. from Thriving Paws LLC

Investment Advisor

Advised onBetter Choice Co., Inc. purchases Halo, Purely for Pets, Inc. from Thriving Paws LLC

Legal Advisor

Advised onBetter Choice Co., Inc. purchases Halo, Purely for Pets, Inc. from Thriving Paws LLC

Advisors & Consultants
Publicist

Managing Director at KCSA Strategic Communications

Publicist

Senior Vice President at KCSA Strategic Communications

Key Stats and Financials As of 2020
Market Capitalization
$91.6M
Total Enterprise Value
$91.3M
Earnings Per Share
$-1.21
Revenue
$42.6M
Net Profit
$-59.3M
EBITDA
$-25.6M
EBITDAMargin
-60.05%
Total Debt
$33M
Total Equity
$-28.1M
Enterprise Value / Sales
2.14x
TEVNet Income
-1.54x
Debt TEV
0.36x
Three Year Compounded Annual Growth Rate Of Revenue
2,806.73%
Investments
Details Hidden

TruPet LLC provides pet grooming and accessories. Its products include foods, treats, boost, gel, orapup, clear, soothe, spray, and supplements. The company was founded by Lori R. Taylor in 2013 and is headquartered in Oldsmar, FL.

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