BSN Sports LLC

BSN Sports LLC

BSN Sports LLC

Date Founded



14460 Varsity Brands Way,Farmers Branch, TX 75244

Type of Company



Other Consumer Durables
Wholesale: Consumer Durables

Company Description

BSN Sports LLC engages in manufacture and sale of sports equipment. It offers apparel, footwear, team uniforms, and equipment. The company was founded in 1972 and is headquartered in Dallas, TX.

Contact Data
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Executives & Employees

President & Chief Executive Officer

Chief Marketing Officer

Chief Innovation Officer

Account Executive

Senior Director of Application Development

Corporate Controller

Director of Distribution

Director of Sales

Director of Marketing


Board of Directors

Chief Executive Officer at Varsity Brands LLC

Co-Founder at City Year Los Angeles

Paths to BSN Sports LLC
Potential Connections via
Relationship Science
BSN Sports LLC
Recent Transactions
Details Hidden

Varsity Brands LLC, BSN Sports LLC purchase Nill Bros Sporting Goods, Inc.

Details Hidden

Varsity Brands LLC, BSN Sports LLC purchase Riddell, Inc. /Kollege Town Sports from BRG Sports, Inc.

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Varsity Brands LLC, BSN Sports LLC purchase Gulf Coast Athletic Supply, Inc.

Transaction Advisors
Legal Advisor

Advised onONEX Corp., ONCAP Management Partners LP purchase BSN Sports LLC from Carlson Capital LP, CBT Holdings LLC

Legal Advisor

Advised onVarsity Brands LLC, Charlesbank Capital Partners LLC, BSN Sports LLC purchase LIDS Team Sports, Inc. from Genesco, Inc.

Investment Advisor

Advised onONEX Corp., ONCAP Management Partners LP purchase BSN Sports LLC from Carlson Capital LP, CBT Holdings LLC


When Presbyterian College was established as Clinton College in 1880, the South was left in ruins from the Civil War and Reconstruction. Dr. William Plumer Jacobs arrived in Clinton in 1864, when the town was a struggling crossroads known for its bars. His work to establish Thornwell Orphanage in 1875 and Presbyterian College in 1880 breathed fresh air into the community.

On October 3, 1904, a very determined young black woman, Mary McLeod Bethune, opened the Daytona Literary and Industrial Training School for Negro Girls with $1.50, faith in God and five little girls: Lena, Lucille, and Ruth Warren, Anna Geiger and Celest Jackson. Through Dr. Bethune’s lifetime the school underwent several stages of growth and development and on May 24, 1919, the Daytona Educational and Industrial Institute was changed to Daytona Normal and Industrial Institute. In 1923 the school merged with Cookman Institute of Jacksonville, Florida (founded in 1872) and became co-ed while it also gained the prestigious United Methodist Church affiliation. Although the merger of Bethune’s school and Cookman Institute began in 1923, it was not finalized until 1925 when both schools collaborated to become the Daytona-Cookman Collegiate Institute. In 1931, the College became accredited by the Association of Colleges and Secondary Schools of the Southern States, as a Junior College with class B status, and on April 27, 1931, the school’s name was officially changed to Bethune-Cookman College to reflect the leadership of Dr. Mary McLeod Bethune. Since 1943, Bethune-Cookman University (B-CU) has graduated more than 13,200 students. Traditionally, B-CU has maintained intercollegiate athletic programs and instrumental and choral groups that have achieved national recognition. Many alumni are employed in the fields of education, medicine, business, politics, government, science, religion, athletics and environmental sciences.


Non-Profit Donations & Grants
$500 - $999
$1,919 - $4,999
$1,000 - $2,499
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Founded in 1984, Onex is one of North America’s oldest and most successful private equity firms committed to acquiring and building high-quality businesses in partnership with talented management teams. As an active owner, the Company has built more than 70 businesses, completing approximately 375 acquisitions with a total value of approximately $44 billion. Onex’ long-term project returns have generated a multiple of invested capital of 2.9 times from its core private equity activities since inception, resulting in a 28 percent compound IRR on realized, substantially realized and publicly traded investments. The Company is guided by an ownership culture focused on achieving strong absolute growth, with an emphasis on capital preservation. With an experienced management team, significant financial resources and no debt at the parent company, Onex is well-positioned to continue to acquire and build businesses. Onex manages its proprietary capital as well as capital entrusted to it by third-party investors from around the world, including public and private pension funds, sovereign wealth funds, banks, insurance companies and fund of funds managed by other asset managers.

Details Hidden

Chief Executive Officer at Varsity Brands LLC

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Carlson Capital employs multiple strategies including equity relative value, equity long/short, event-driven, fixed income and macro. The firm may also engage in trading strategies including establishing portfolio overlay hedges and opportunistic, short-term trading in securities they believe are underpriced or overpriced, either relative to their peers or on an absolute basis. Their investment strategies are driven by fundamental proprietary research, traditional security analysis, quantitative analysis, broker and research provider research and analyses, as well as the industry knowledge and expertise of their portfolio management teams. Carlson Capital's risk management philosophy is based upon a rigorous approach to trade construction. Individual positions are generally constructed on a bottom-up, fundamental basis.

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