Criteo SA

Criteo SA

Criteo SA

Date Founded



32, rue Blanche, Paris, 75009, FRA

Type of Company


Employees (Worldwide)



Advertising & Marketing
Internet Software & Services

Company Description

Criteo SA is a global technology company, which specializes in digital performance marketing. The firm enables e-commerce companies to leverage large volumes of granular data to engage and convert their customers. Its solutions include criteo shopper graph; criteo engine; publisher network; client platform; and product portfolio. The company was founded by Jean-Baptiste Rudelle, Franck Le Ouay, Pascal Gauthier, Laurent Quatrefages and Romain Niccoli on November 3, 2005 and is headquartered in Paris, France.

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Executives & Employees

Chief Executive Officer

Director, Chief Financial Officer & Principal Accounting Officer

Secretary, Executive Vice President & General Counsel

Chief Marketing Officer

Chief Technology Officer

Chief Product Officer

Chief Transformation Officer

Chief Information Security Officer

Executive Vice President & General Manager Growth Portfolio

General Manager of Mobile & Omnichannel

Board of Directors

Managing Director at Vfe Commerce

Advisor at Compound Advisor LLC

Chief Technology Officer at Nordstrom, Inc.

Executive Partner at Siris Capital

Director, Chief Financial Officer & Principal Accounting Officer at Criteo SA

Chief Executive Officer at Relais Colis SAS

Chief Executive Officer at Criteo SA

Executive Vice President-Global Client Solutions at The Nielsen Co.

Founder & Partner at Elaia Partners SAS

Paths to Criteo SA
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Criteo SA
Owners & Shareholders
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DNB-AM uses both active and passive investment processes to invest globally in a variety of asset classes including equity, debt, money market instruments, commodities and alternative investments. They invest across market-caps and sectors, with the bulk of their assets in Norwegian blue chip equity. The firm's investment approach for fixed-income and money market instruments takes into accounts short-term trends and long-term strategy. Index funds are geared towards maximal cost effectiveness. Actively managed portfolios are diversified, uncorrelated and favor liquid markets. They use disciplined review and exit processes including stop-losses. DN- AM’s SRI screening process includes risk classification according to objective risk criteria, verification through independent sources and, direct company contact.

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Morgan Stanley & Co. International Plc is the Great Britain-based brokerage subsidiary of Morgan Stanley Investments (UK), ultimately held by Morgan Stanley (NYSE: MS) in the US. Founded in 1986, the firm is headquartered in London and provides a range of brokerage services to corporations, governments and financial institutions.

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BPIfrance Investissement is an active manager focused on small, medium and intermdiate-sized businesses with high-growth potential. They favor sectors related to industry and technology and focus on investments in France.The firm invests either directly through dedicated investment funds or indirectly through private equity funds, partnerships and fund of funds managed by third parties. They invest across development stages, from start-ups to small LBO operations resulting from corporate succession issues. Their deal-sourcing process is both regional and national.

Recent Transactions
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Criteo SA purchases Manage.Com Group, Inc.

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Criteo SA purchases Storetail Marketing Services SAS from Ventech SA, ISAI Gestion SAS

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Criteo SA, Criteo Corp. purchase HookLogic, Inc. from Bain Capital Ventures LP, Intel Capital Corp., Fung Capital USA, LUMA Capital Partners

Transaction Advisors
Legal Advisor

Advised onCriteo SA purchases Monsieur Drive SAS from Schibsted Growth, 50 Partners Gestion SARL


Advised onCriteo SA issued USD American Depositary Shares (ADS)


Advised onCriteo SA issued USD American Depositary Shares (ADS)

Legal Advisor

Advised onCriteo SA issued USD American Depositary Shares (ADS)

Legal Advisor

Advised onCriteo SA, Criteo Corp. purchase HookLogic, Inc. from Bain Capital Ventures LP, Intel Capital Corp., Fung Capital USA, LUMA Capital Partners

Legal Advisor

Advised onCriteo SA purchases Monsieur Drive SAS from Schibsted Growth, 50 Partners Gestion SARL

Advisors & Consultants

Chief Executive Officer, Director & MD at Spark Networks SE

Legal Advisor

Partner at Skadden, Arps, Slate, Meagher & Flom LLP


FAST RETAILING CO., LTD. is a holding company that engages in the control and management of its group companies which centers in casual wear. It operates through the following segments: UNIQLO Japan, UNIQLO International, GU, Global Brands, and Others. The UNIQLO Japan segment manages in UNIQLO clothing business within Japan. The UNIQLO International segment handles in UNIQLO clothing business outside of Japan. The GU segment deals with GU business in Japan and overseas. The Global Brands segment handles Theory, Comptoir des Cotonniers, Princesse tam.tam and J Brand clothing operations. The Others segment includes the real estate business. The company was founded by Hitoshi Yanai in March 1949 and is headquartered in Yamaguchi, Japan.

In 1969, the Detroit-based J.L. Hudson Company merged with the Dayton Corporation to form the Dayton-Hudson Corporation

Procter & Gamble Co. engages in the provision of branded consumer packaged goods. It operates through the following segments: Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care. The Beauty segment offers hair, skin, and personal care. The Grooming segment comprises of shave care like female and male blades and razors, pre and post shave products, and appliances. The Health Care segment includes oral care products like toothbrushes, toothpaste, and personal health care such as gastrointestinal, rapid diagnostics, respiratory, and vitamins, minerals, and supplements. The Fabric and Home Care segment consist of fabric enhancers, laundry additives and detergents, and air, dish, and surface care. The Baby, Feminine and Family Care segment sells baby wipes, diapers, and pants, adult incontinence, feminine care, paper towels, tissues, and toilet paper. The company was founded by William Procter and James Gamble in 1837 and is headquartered in Cincinnati, OH.

Key Stats and Financials As of 2020
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Chief Executive Officer at ISAI Gestion SAS

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Elaia is an active, long-term manager which invests in software technology companies, primarily in France and on a case by case basis in other European countries. The firm typically invests €1-€2 million, alone or through syndicated rounds, allocating additional financing to the future financing needs of the investee company.Elaia's investment strategy aims to maximize diversification within software-related technologies. They seek to create a balanced portfolio allocation based on four diversification criteria: development stage, geographical location, economic model and market segment.The firm invests in companies in all development stages, with an emphasis on first rounds of venture capital and the ability to participate in special situations. This multi-stage approach generates a broad range of risk/reward profiles and different exit perspectives.They diversify by sector and economic model to address the widest range of opportunities within the software-related field. By diversifying geographically, they aim to allocate approximately 20% of their portfolio to European opportunities outside France, to provide better access to an international network and enlarge their understanding of the markets.Elaia participates as lead investor or as a follower in a syndicate, typically seeking a board position to accompany the management team through the key stages of the investee company's development, aiming to add value to the company.The firm seeks to invest in innovative, well-managed, high-growth companies in large, appealing markets, which meet customer's needs, ideally have an existing customer base, a realistic and sustainable business model and reasonable company valuation.

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Chief Executive Officer at Ledger SAS

Magnite, Inc. Computer Software | Los Angeles, CA

Magnite, Inc. provides a technology solution to automate the purchase and sale of digital advertising inventory for buyers and sellers. It features applications and services for digital advertising sellers, including Websites, mobile applications and other digital media properties. The company was founded by Frank Addante, Duc Chau, Craig Roah, Julie Mattern and Brian D. Baumgart on April 20, 2007 and is headquartered in Los Angeles, CA.

PubMatic, Inc. Internet Software & Services | Redwood City, California

PubMatic, Inc. engages in the provision of specialized cloud infrastructure platform for advertising transactions. Its technology and infrastructure caters both Internet content creators and advertisers. It operates through the following geographical segments: United States, EMEA, APAC, and Rest of the World. The company was founded by Anand Das, Rajeev Kumar Goel, Amar Goel, and Mukul Kumar in 2006 and is headquartered in Redwood City, CA.

Facebook, Inc. Other Business & Consulting Services | Menlo Park, CA

Facebook, Inc. operates as a social networking company worldwide. The company engages in the development of social media applications for people to connect through mobile devices, personal computers, and other surfaces. It enables users to share opinions, ideas, photos, videos, and other activities online. The firm's products include Facebook, Instagram, Messenger, WhatsApp, and Oculus. The company was founded by Mark Elliot Zuckerberg, Dustin Moskovitz, Chris R. Hughes, Andrew McCollum, and Eduardo P. Saverin on February 4, 2004 and is headquartered in Menlo Park, CA.

Oracle Corp. Computer Software - Redwood Shores, CA

Oracle Corporation is an American multinational computer technology corporation headquartered in Redwood Shores, California. The company specializes primarily in developing and marketing database software and technology, cloud engineered systems, and enterprise software products — particularly its own brands of database management systems. In 2018, Oracle was the third-largest software maker by revenue, after Microsoft and Alphabet. The company also develops and builds tools for database development and systems of middle-tier software, enterprise resource planning (ERP) software, customer relationship management (CRM) software, and supply chain management (SCM) software., Inc. Computer Software - San Francisco, CA, Inc. provides enterprise cloud computing applications. It provides a comprehensive customer and collaboration relationship management service to businesses of all sizes and industries and also provides a technology platform for customers and developers to build and run applications. The company has designed and developed its applications to be easy-to-use and intuitive solutions that can be deployed rapidly, customized easily and integrated with other software applications. offers its services on a subscription basis, primarily through its direct sales efforts and indirectly through partners. The company operates in one segment. It was founded by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez in February 1999 and is headquartered in San Francisco, CA.

eBay, Inc. Consumer Services - San Jose, California

eBay, Inc. operates as a commerce company, which engages in the provision of investments and acquisitions to help enable commerce on platforms for buyers and sellers online or on mobile devices. It operates through the following platforms: Marketplace and Classifieds. The Marketplace platform includes its online marketplace, localized counterparts, and the eBay suite of mobile applications. The Classified platform focuses in collection of brands such as, Kijiji, Gumtree, Marktplaats, eBay Kleinanzeigen and others. The company was founded by Pierre M. Omidyar in September 1995 and is headquartered in San Jose, CA.

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