Everyday Health, Inc.

Scale Venture Partners focuses on investments in the technology and healthcare sectors. Within the technology sector, the firm focuses on software-as-a-service (SaaS), media, marketing, digital services and business computing. Their healthcare investments focus on repurposed drugs, drug/device combinations and diabesity. Scale Venture Partners seeks to invest in companies that already have some indications of future market traction, such as a validated concept, some early customers and/or early revenues. The firm typically serves as the lead or co-lead investor in all their deals. Investments range from $5 million to $15 million. If there are no existing institutional investors, the firm will help a company form a syndicate of quality investors. Scale Venture Partners requires a seat on their portfolio companies' boards of directors.

Rho Ventures focuses on investments in the information technology, communications, new media, healthcare and energy technology sectors. The firm invests across all stages of a company's development from seed to growth equity rounds. Rho Ventures usually acts as lead investor. The firm looks for companies with: (1) outstanding entrepreneurial management teams capable of building exceptional companies (2) growing markets with the potential to produce revenue greater than $500 million (3) market-leading positions with a high level of product/service differentiation (4) well-defined customer value propositions (5) high barriers to competitive entry and (6) scalable and well-defined business models

NeoCarta Ventures focuses on technology infrastructure companies with tremendous market potential. They primarily invest in four types of businesses: software, hardware, networking and wireless. The firm invests at various stages of a company's development, from the first round to an expansion round of a company that has been funded through earlier stages by founders or other investors. Initial investments typically range from $1 million to $5 million. NeoCarta will invest up to $10 million or more over the life of a company. They prefer to lead or co-lead and to have a significant ownership stake in the company.The firm works closely with a company's management team to build capital-efficient businesses with high barriers to entry. They seek strong business leadership, revenue growth and an indication of early market leadership. NeoCarta is primarily interested in a company's growth prospects and its potential to capture a leadership position through a combination of unique and defensible technology, compelling business model, large target market and an exceptional management team.