Polimetrix, Inc. (extinct)

Polimetrix, Inc. (extinct)

Polimetrix, Inc. (extinct)

Date Founded



285 Hamilton Avenue,Suite 200,Palo Alto, CA 94301

Type of Company



Market & Policy Research
Other Business & Consulting Services

Company Description

Polimetrix, Inc. develops databases, infrastructure, and analytics for politics and survey research. It offers data services for address enhancement, geocoding, vote history and consumer data; and sampling and survey services for public opinion polls, marketing research studies, academic experimentation and media assessment & analysis. The company was founded by Douglas Rivers in 2004 and is headquartered in Palo Alto, CA.

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Polimetrix, Inc.
Recent Transactions
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YouGov Plc purchases Polimetrix, Inc. from Alloy Ventures, Inc.

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YouGov Plc purchases Polimetrix, Inc.

Transaction Advisors
Investment Advisor

Advised onYouGov Plc purchases Polimetrix, Inc.

Non-Profit Donations & Grants Received
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Former Executive Director & Chief Scientist at YouGov Plc

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Alloy Ventures focuses on seed and early-stage venture capital investments in the life sciences, information technology and clean technology sectors. The firm may also consider later-stage investments. Within the life sciences sector, Alloy Ventures focuses on medical devices, laboratory instrumentation and diagnostics. Their information technology investments focus on software, systems, mobile and semiconductors. The firm targets clean technology investments in the solar and biotechnology fields.The firm syndicates all of their investments with other venture funds but they do not depend on others for deal flow. Alloy Ventures is usually the first institutional investor in their portfolio companies. Initial investments range from $1 million to $5 million with additional capital reserved for subsequent financing rounds. Alloy Ventures may also consider much smaller investments.

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YouGov Plc engages in the provision of market research and data analytics. It specializes in colleting data through platforms and put them in the YouGov Cube which used to plan, manage, and refine all types of campaigns. Its brand products include BrandIndex, the daily brand perception tracker; YouGov Omnibus, which obtain answers from both national and selected samples; and YouGov Profiles, a tool for media planning, segmentation and forecasting. It operates through the following segments: Custom Research, Data Products, and Data Services. The company was founded by Stephan Shakespeare and Nadhim Zahawi in 2000 and is headquartered in London, the United Kingdom.

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