The Backplane, Inc. (extinct)

The Backplane, Inc. (extinct)

The Backplane, Inc. (extinct)

Overview
Date Founded

2011

Headquarters

575 Market Street,Suite 1750,San Francisco, CA 94105

Type of Company

Private

Industries

IT Consulting & Services
Internet Software & Services

Company Description

The Backplane, Inc. provides social networking services for celebrities. Its community’s platform for influencers focused on creating technology around deep fan interaction and exclusive content. The firm operates as a social community and it unites people around interests, affinities, and movements. Its product social networking system accessed via web and mobile applications. The company provides tools for growing and managing user’s network, moderating user activity and deriving analytics on users and their engagement patterns. The Backplane was founded in 2011 by Matthew Michelsen and Joseph Lonsdale and is headquartered in San Francisco, CA.

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Advisors & Consultants
Legal Advisor

Founding Partner at Wilson Sonsini Goodrich & Rosati PC

Investors
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Metamorphic Ventures invests exclusively in start-up and early-stage companies in the digital media and transaction processing sectors. Their digital media efforts are primarily directed toward online and mobile advertising services. The firm focus on financial technology is primarily based on transaction processing services and retail investment tools.Companies must have a readily identifiable large market and excellent growth potential. There must be a need or problem that potential customers want and need solved. The product must solve that real need or problem both simply and economically. The market must be experienced with the revenue model, including existing decision makers within an existing customer base; and the revenue model must correlate to the value proposition while maintaining a defensible competitive advantage, typically through technology and business strategy.In addition, the technology solution must be scalable and the competitive advantages must be sustainable. The derivative product itself should have significant impact potential over a long period of time, either for the direct customer or its end users. The technology must be proprietary or firmly within the company's control. The team should have a clear plan of how the technology will be developed and productized over time, capitalizing on advantages and complexities at the expense of the competition.

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Vast Ventures focuses on communications & information, finance & real estate, food, happiness, healthcare, resources, and transport & energy sectors. The firm provides financing for early stage capital requirements.

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WGI Group provides early-stage capital to entrepreneurs. The company assists its portfolio companies by drawing from its own experiences in fundraising, hiring, scaling infrastructure, marketing and the many other facets of high-growth technology startups. WGI Group also co-invests with other investment groups, including several Sand Hill Road venture capitalists as well as various angel groups. It was founded by Jonah Goodhart in 2007. WGI Group is headquartered in New York, United States.

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