Trustworthy Accountability Group

Trustworthy Accountability Group

Trustworthy Accountability Group

Date Founded



888 17th St NW, Washington District of Columbia US Washington, District of Columbia, United States

Type of Company


Employees (Worldwide)

1 - 10


Internet Software & Services
Advertising & Marketing

Company Description

Trustworthy Accountability Group (TAG) is a first-of-its-kind cross-industry accountability program to create transparency in the business relationships and transactions that undergird the digital ad industry, while continuing to enable innovation. A joint marketing-media industry program, TAG was created with a focus on four core areas: eliminating fraudulent digital advertising traffic, combating malware, fighting ad-supported Internet piracy to promote brand integrity, and promoting brand safety through greater transparency. TAG was created by the American Association of Advertising Agencies (4A's), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB) and works collaboratively with companies throughout the digital ad supply chain.

Executives & Employees

President & Chief Executive Officer

General Counsel

Director of Policy & Programs

Director of Threat Intelligence

Vice President of Global Member Engagement & Operations

Manager of Operations & Compliance

Board of Directors

Chief Brand Officer at Procter & Gamble Co.

Founder at Horizon Media, Inc.

Senior Vice President, Worldwide Ecosystems & Blockchain at International Business Machines Corporation

Chief Revenue Officer at Facebook, Inc.

Chief Executive Officer at Association of National Advertisers, Inc.

Global Chief Marketing Officer at General Motors Company

Chief Executive Officer at j2 Global, Inc.

Executive Vice President & Chief Digital Officer at The Studer Family Children’s Hospital at Ascension Sacred Heart

Chief Executive Officer, OMG NA at Omnicom Media Group Holdings, Inc.

Executive Vice President & Chief Financial Officer at Cushman & Wakefield Plc

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