TUNE, Inc.

TUNE, Inc.

TUNE, Inc.

Date Founded



2220 Western Avenue,Suite 200,Seattle, WA 98121

Type of Company


Employees (Worldwide)

101 - 250


Computer Software
Internet Software & Services
Market & Policy Research
IT Consulting & Services
Holding Companies
Advertising & Marketing

Company Description

Tune, Inc. operates as a mobile marketing software-as-a-service company. The firm offers unify mobile experiences and prevent fraud solutions. Its software is used for tracking and managing advertising relationships for performance-based clients, including mobile tracking applications and tracking of in-application engagement sources. The company was founded by Lucas R. Brown and Lee E. Brown in February 2009 and is headquartered in Seattle, WA.

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In The News
The Daily Telegraph (London)
March 18, 2020
The Daily Telegraph (London)
March 11, 2020
The Daily Telegraph (London)
February 12, 2020
The Daily Telegraph (London)
January 18, 2020
The Daily Telegraph (London)
December 24, 2019
Executives & Employees

Chief Executive Officer

Chief Financial Officer

Chief Operating Officer

Chief Technology Officer

Chief Commercial Officer

Director, Growth Marketing

Benefit Plan Administrator

Senior Vice President, Corporate Strategy

Vice President, Technical Support

Vice President, Finance

Board of Directors

Director-Stanford Venture Lab at Massachusetts Institute of Technology

Venture Partner, ICON Ventures at TUNE, Inc.

Chief Executive Officer at TUNE, Inc.

General Partner at Icon Ventures LLC

Co-Founder at TUNE, Inc.

Paths to TUNE, Inc.
Potential Connections via
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TUNE, Inc.
Recent Transactions
Details Hidden

Branch Metrics, Inc. purchases Tune, Inc. /Attribution Analytics from TUNE, Inc.

Details Hidden

Accel Partners LLC, Icon Ventures LLC, Performance Equity Management LLC, Founder's Co-op, TUNE, Inc. purchase Artisan Mobile, Inc. from FirstMark Capital LLC

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TUNE, Inc. raised money in a private placement transaction

Transaction Advisors
Legal Advisor

Advised onAccel Partners LLC, Icon Ventures LLC, Performance Equity Management LLC, Founder's Co-op, TUNE, Inc. purchase Artisan Mobile, Inc. from FirstMark Capital LLC

Advisors & Consultants

Founder at RealNetworks, Inc.


Managing Director, Seattle & Executive Managing Director, Alexa Accelerator at TechStars Central LLC

Details Hidden

Performance Equity Management(PEM) offers access to an array of quality investment opportunities in the US, Europe, Asia Pacific and emerging markets. The firm focused on Growth Equity, Small, Mid-Market and Large Buyouts,Venture Capital, Co-Investments and Special Situations.PEM's funds encompass a broad spectrum of global private equity sub-asset classes including buyout, venture capital and various debt structures, both partnership and direct.PEM is an experienced buyout fund investor, offering access to funds ranging in size from small buyouts to mega-funds. The firm employs a conservative and disciplined investment philosophy that focuses on consistently selecting top-quartile buyout managers with demonstrated track records who exhibit: (1) significant experience in key growth industries (2) tested and refined company selection skills (3) outstanding operational efficiency and (4) well-defined exit strategies. PEM believes that a balanced and disciplined approach to buyout investing produces the highest and most consistent risk-adjusted returns. The firm considers investments across a variety of industries, geographies, technologies and company stages, and then applies a disciplined deal screening and selection process to evaluate potential investment opportunities. PEM's buyout strategies include small, mid, large, growth and value.PEM has significant expertise in the venture capital asset class, applying a multi-stage, growth-oriented investment approach. The firm seeks to consistently select top-quartile venture capital fund managers who demonstrate: (1) deep entrepreneur networks (2) proven domain expertise and (3) long track records of successful venture investing. Their venture capital strategies include: balanced, early/seed, later stage/bridge and growth equity.The firm also invests globally in distressed debt, mezzanine, bankruptcy and special situation funds. For direct investments, PEM maintains diversified hybrid debt/equity portfolios by structuring transactions to mitigate risk and by investing in companies with fundamental franchise values. They invest in companies that exhibit: (1) stable, recurring cash flow (2) reasonable growth expectations (3) market-leading positions (4) strong, motivated management teams and (5) sound corporate governance.

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Icon Ventures focuses on Series B and Series C financings. The firm invests with the world's leading venture firms in companies that are category winners at their earliest stages of momentum.

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Accel Partners focuses on investments in the following sectors: computing/storage, infrastructure, consumer Internet & media, energy, enterprise software/services, healthcare, biotechnology, mobile/wireless, networking systems, consumer retail, security, semiconductors and technology-enabled services.

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