Under Armour, Inc.

Under Armour, Inc.

Under Armour, Inc.

Date Founded



1020 Hull Street, Baltimore, MD, 21230, USA

Type of Company


Employees (Worldwide)



Apparel & Footwear
Retail: Apparel & Footwear
Consumer Services
Other Business & Consulting Services
Medical Support Services
Wholesale: Consumer Non-Durables/Sundries
Retail: Other
Internet Software & Services

Company Description

It started with a simple plan to make a superior T-shirt. A shirt that provided compression and wicked perspiration off your skin rather than absorb it. A shirt that worked with your body to regulate temperature and enhance performance. Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel - gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear® when it's hot, ColdGear® when it's cold, and AllSeasonGear® between the extremes. Under Armour's mission is to make all athletes better through passion, design, and the relentless pursuit of innovation. Every Under Armour product is doing something for you; it's making you better

Contact Data
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Executives & Employees


President & Chief Executive Officer


Chief Financial Officer & Principal Accounting Officer

Chief Operating Officer

Executive Vice President, General Counsel & Corporate Secretary

Chief Marketing Officer

Chief Experience Officer

Chief Innovation Officer

Chief People & Culture Officer

Paths to Under Armour, Inc.
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Under Armour, Inc.
Owners & Shareholders
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ACM manages the Adage Capital Partners Fund (ACP). The firm seeks to achieve its objective through stock selection based primarily on intra-industry fundamental analysis with a dedicated focus on intra-industry valuation methodologies. Primary research is a central component of their investment process. ACM utilizes a staff of portfolio managers and equity analysts dedicated to tracking specific sectors represented within the Index that utilize a stock valuation methodology designed for each specific sector in selecting the investments of ACP. The firm currently utilizes one non-industry specific analyst, focusing on risk arbitrage opportunities for ACP. They may employ additional analysts and/or portfolio managers in the future, focusing on non-industry specific methodologies for identifying investments for ACP, and in connection with such methodologies ACM may cause ACP engage in additional types of investments, such as leveraged trading and/or risk arbitrage or other event driven trading.

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LPC's investment strategy for their funds is driven by fundamental, bottom-up research. Their fundamental research includes, without limitation, the following methods: meeting with company management (and conducting reference checks where practicable), speaking with customers, competitors and suppliers, consultation with industry experts and reading publicly available information and financial filings. In providing investment management and advisory services to their funds, LPC formulates its investment objectives, directs and manages the investment and reinvestment of the LPC Funds' assets, and provides reports to the investors in the LPC Funds.

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Bares Capital Management manages client accounts in long-only concentrated small-cap and mid/large-cap equity strategies. In these strategies, they primarily invest in the equity of publicly-traded US companies. US. Bares Capital's typical client in these strategies utilizes a number of other managers that specialize in investment strategies that differ from the firm's strategies. This diversification at the manager level alleviates Bares Capital from the need for a diversified portfolio in the traditional definition and allows them to remain invested in 8-12 of their best investment ideas in each small-cap and mid/large-cap portfolio. The firm identifies candidates for investment using fundamental research. They consider the financial condition of the candidate as well as qualitative factors relevant to the future performance of the candidate. The firm's qualitative research focuses on the competitive aspects of the business under consideration and an evaluation of management capability. On occasion, investments may include the debt of publicly traded companies, mutual funds and ETFs.

Recent Transactions
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Under Armour, Inc. purchases MyFitnessPal, Inc. from Accel Partners LLC, Kleiner Perkins Caufield & Byers LLC

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Under Armour, Inc. purchases Endomondo ApS from Vertex Holdings, SEED Capital Management I/S

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Under Armour, Inc. purchases MapMyFitness, Inc.

Transaction Advisors

Advised onUnder Armour, Inc. issued USD Common Stock

Legal Advisor

Advised onUnder Armour, Inc. purchases MapMyFitness, Inc.


Advised onUnder Armour, Inc. issued USD Common Stock

Legal Advisor

Advised onUnder Armour, Inc. purchases MapMyFitness, Inc.

Legal Advisor

Advised onUnder Armour, Inc. purchases MapMyFitness, Inc.

Legal Advisor

Advised onUnder Armour, Inc. purchases MapMyFitness, Inc.

Advisors & Consultants
Legal Advisor

Global Chair, Litigation Department at Fried, Frank, Harris, Shriver & Jacobson LLP

Legal Advisor

Partner at Fried, Frank, Harris, Shriver & Jacobson LLP

Legal Advisor

Partner at Fried, Frank, Harris, Shriver & Jacobson LLP


Kohl's Corp. owns and operates family-oriented department stores. It offers apparel, footwear and accessories for women, men and children; soft home products, such as sheets and pillows and house wares targeted to middle-income customers. Its stores generally carry a consistent merchandise assortment with some differences attributable to regional preferences. The company was founded in 1962 and is headquartered in Menomonee Falls, WI.

Macy’s, Inc., with corporate offices in Cincinnati and New York, is one of the nation’s premier retailers, with fiscal 2011 sales of $26.4 billion. The Macy’s brand operates about 800 Macy’s department stores and furniture galleries in 45 states, the District of Columbia, Guam and Puerto Rico, as well as macys.com. The Bloomingdale’s brand includes 37 department stores and home stores in 11 states, bloomingdales.com, seven Bloomingdale’s Outlet stores in five states, and a licensed store in Dubai. Macy’s, Inc.’s diverse workforce includes approximately 171,000 employees. Prior to June 1, 2007, Macy’s, Inc. was known as Federated Department Stores, Inc. The company’s shares are traded under the symbol “M” on the New York Stock Exchange.

Caleres, Inc. engages in the retail and wholesale of footwear. It operates through the following segments: Famous Footwear, Brand Portfolio, and Other. The Famous Footwear segment provides brand-name athletic, casual, and dress shoes for the entire family. The Brand Portfolio segment offers retailers and consumers a portfolio of brands by designing, developing, sourcing, manufacturing, and marketing branded footwear for women and men. The Other segment covers corporate assets, administrative expenses, other costs, and recoveries that are not allocated to the operating units. The company was founded by George Warren Brown in 1878 and is headquartered in St. Louis, MO.

Key Stats and Financials As of 2019
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Enterprise Value EBITDAOperating
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Non-Profit Donations & Grants
Political Donations
Details Hidden

Founder & Managing Partner at Thrive Capital Management LLC

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Rosewood Capital makes equity investments in the consumer growth sector. They invest in the branded consumer products and services, restaurants, retail, outsourced business services and financial services industries. The firm looks for profitable companies with experienced management teams and proven business models. Rosewood also looks for companies with dominant or leading brands, companies that are category innovators or creators and companies operating in emerging or underserved markets. The firm typically invests in companies with trailing revenues of $25 million to $200 million.Rosewood participates in a variety of transactions including growth equity financings, acquisition financings and recapitalizations. They take both minority and majority positions in their investments. The firm is especially interested in working with closely held, family or founder-controlled businesses. Investments range from $10 million to $40 million. Rosewood may provide over $100 million of equity in conjunction with co-investments with other investors.

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Co-Founder at Under Armour, Inc.

Delta Galil Industries, Inc. Wholesale: Consumer Non-Durables/Sundries | Tel Aviv, Israel

Delta Galil Industries Ltd. engages in the manufacture and marketing of private label apparel products for men, women, and children. It operates through the following segments: Delta USA, Global Upper Market, Delta European Brands, Delta Israel, and Delta Premium Brands. The Delta USA Segment engages in the development, design, and marketing of intimate apparel, socks, and activewear. The Global Upper Market segment engages in the development, design, manufacture, and marketing of intimate apparel for men and women, socks, and activewear manufactured at the company's factories and sold to retail chains and labels. The Delta European Brands segment engages in the development, design, manufacture, and marketing of branded intimate apparel. The Delta Israel segment engages in the development, design, and marketing of labeled women's and men's underwear, socks, and Activewear products, as well as children's wear under the brands Delta, Fix, and Puma. The Delta Premium Brands segment engages in the development, design, marketing, distribution, and sale of premium products under the brands 7 For All Mankind, Splendid, and Ella Moss. The company was founded by Dov Lautman and Eliezer Peleg in 1975 and is headquartered in Caesarea, Israel.

Las Vegas Sands Corp. Recreation & Leisure | Las Vegas, Nevada

Las Vegas Sands is the pre-eminent developer and operator of world-class Integrated Resorts that feature luxury hotels, best-in-class gaming, retail, dining and entertainment, Meetings, Incentive, Convention and Exhibition (MICE) facilities, and many other business and leisure amenities. They pioneered the MICE-driven Integrated Resort, a unique, industry leading and extremely successful product that serves both the business and leisure tourism markets.

Makalot Industrial Co., Ltd. Wholesale: Consumer Non-Durables/Sundries | Taipei, Taiwan

Makalot Industrial Co., Ltd. engages in the manufacture, processing, and wholesale of garments. Its products include ready-to-wear clothing, sportswear, as well as sleepwear and loungewear. It also provides technology and research and development, trends and design, supply chain management, and distribution and information system services. The company was founded on January 10, 1990 and is headquartered in Taipei, Taiwan.

Nike, Inc. Apparel & Footwear - Beaverton, Oregon

NIKE, Inc. engages in the design, development, marketing, and sale of athletic footwear, apparel, accessories, equipment, and services. It operates through the following segments: North America; Europe, Middle East & Africa; Greater China; Asia Pacific & Latin America; Global Brand Divisions; Converse; and Corporate. The North America; Europe, Middle East & Africa; Greater China; and Asia Pacific & Latin America segments refers to the design, development, marketing, and selling of athletic footwear, apparel, and equipment. The Global Brand Divisions represents NIKE Brand licensing businesses. The Converse segment designs, markets, licenses, and sells casual sneakers, apparel, and accessories. The Corporate segment consists of unallocated general and administrative expenses. The company was founded by William Jay Bowerman and Philip H. Knight in 1964 and is headquartered in Beaverton, OR.

Adidas AG Apparel & Footwear - Portland, OR

Adidas AG engages in design, distribution and marketing of athletic and sporting lifestyle products. It operates through the following segments: Western Europe, NorthAmerica, Greater China, Russia or CIS, Latin America, Japan, MiddleEast, South Korea, Southeast Asia orPacific, TaylorMade-adidas Golf, Reebok-CCM Hockey, Runtastic, and Other Centrally Managed Businesses. The TaylorMade-adidas Golf segment includes designs, develops, and distributes primarily golf clubs, balls and accessories. The Reebok-CCM Hockey segment engages in designs, produces, and distributes ice hockey equipment such as sticks, skates, and protection gear. The Runtastic segment provides a comprehensive ecosystem for tracking and managing health and fitness data. The Other Centrally Managed Brands segment involves in the business activities of labels Y-3 and Porsche Design Sport by adidas. The company was founded by Adolf Dassler in 1920 and is headquartered in Herzogenaurach, Germany.

Awards & Honors
Rank #597
Fortune Magazine - Fortune 1000 Companies
Sponsored by Fortune Magazine
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