Vital Decisions LLC

Vital Decisions LLC

Vital Decisions LLC

Date Founded




Type of Company



Hospitals & Patient Services

Company Description

Vital Decisions LLC provides healthcare counseling services. The firm assists patients and their family members by identifying and incorporating their personal goals into their healthcare decisions. The company was founded by Helen D. Blank and Mark Zitter in 2008 and is headquartered in Edison, NJ.

Contact Data
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Executives & Employees


Chief Executive Officer


Chief Commercial Officer

Director, Account Management

Director, Clinical Skill Development

Vice President, Finance

Vice President, Business Development

Marketing Coordinator


Board of Directors

Co-Founder at Vital Decisions LLC

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Vital Decisions LLC
Recent Transactions
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Windrose Health Investors LLC, WindRose Health Investors purchase Vital Decisions LLC from Vital Decisions Acquisition LLC

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Windrose Health Investors makes equity investments in the healthcare services sector. The firm looks for profitable companies that deliver cost-effective services and have the ability to gain market share in industry segments that are large, growing, fragmented and positioned for consolidation. They target US companies with valuations of $25 million to $300 million, although they may invest in larger transactions in partnership with other private equity funds.Windrose is particularly interested in investments in the following areas: (1) managed care providers and other healthcare insurance services companies (2) healthcare services providers including institutional, ambulatory or home care services (3) medical products distributors (4) outsourced services providers and (5) manufacturers of low-technology medical devices and supplies. The firm seeks profitable, market-leading operating companies with experienced management teams, compelling industry dynamics, solid historical revenue growth, diverse payors and/or customers and EBITDA of $3 million or more.The firm has the ability to pursue both smaller and larger transactions. Windrose sponsors transactions with enterprise values of $25 million to $300 million and partners with other private equity firms on transactions with enterprise values of up to $1 billion or moreWindrose typically provides equity (or equity-related) financing for MBOs, LBOs, corporate divestitures, recapitalizations, take-privates, acquisition financing and growth financing.

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Co-Founder at Vital Decisions LLC

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Founder at Vital Decisions LLC

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