YouGov Plc

YouGov Plc

YouGov Plc

Date Founded




Type of Company


Employees (Worldwide)



Advertising & Marketing
Market & Policy Research

Company Description

YouGov Plc engages in the provision of market research and data analytics. It specializes in colleting data through platforms and put them in the YouGov Cube which used to plan, manage, and refine all types of campaigns. The firm brand products include BrandIndex, the daily brand perception tracker; YouGov Omnibus, which obtain answers from both national and selected samples; and YouGov Profiles, a tool for media planning, segmentation and forecasting. It operates through the following segments: Custom Research, Data Products, and Data Services. The company was founded by Stephan Shakespeare and Nadhim Zahawi in 2000 and is headquartered in London, the United Kingdom.

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Executives & Employees

Chief Executive Officer & Co-Founder

Group Chief Operating Officer & Executive Director

Chief Financial Officer & Executive Director


Chief Client Officer

Head of Qualitative Research

Global Sector Head, Travel & Tourism

Head of Yougov Reports

Global Sector Head, Leisure & Entertainment

Head of Political & Social Research, EMEA

Board of Directors

Operating Executive at Tri-Artisan Capital Partners

Chief Executive Officer & Co-Founder at YouGov Plc

Director, Sales & Marketing at VQ Communications Ltd.

Group Chief Operating Officer & Executive Director at YouGov Plc

Chief Financial Officer & Executive Director at YouGov Plc

Paths to YouGov Plc
Potential Connections via
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YouGov Plc
Owners & Shareholders
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Liontrust IP is an active manager which utilizes tested investment processes consistently applied across their range of funds. As a result, investors benefit from the same portfolio when investing in their economic advantage process, cash flow solution process, Asia process, macro-thematic process, credit process or their multi-manager process. The firm’s economic advantage process evaluates listed UK companies for durable economic advantages such as intellectual property, a distribution channel or repeat business. Their cash flow solution process measures cash flow relative to operating assets and enterprise value and they construct portfolios using the combined measure to identify the top quintile stocks.

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OIL aims to achieve capital growth by investing through their UK Micro Cap Growth Fund in diversified portfolio quality UK smaller companies. They believe that the smaller end of the market is becoming increasingly inefficient and seek to identify fast-growing companies at attractive valuations which have the potential to offer investors substantial upside. The firm offers discretionary fund management service through Octopus Portfolio Manager, searching to find the funds that they believe will deliver the best returns.

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KML’s investment strategies are focused primarily on the equity securities of micro, small and/or mid-sized companies located outside the US, including in emerging markets. The firm seeks to select stocks with consistent growth in good and bad economic times, a strong balance sheet and a business model that could benefit from long-term secular growth themes by using a quantitative screening of securities in international markets. They rely on their bottom-up, independent research to uncover companies that may be less well-known than the more popular names. KML selects companies to invest by emphasizing long-term growth prospects as well as quality management that can adapt to changing markets and technologies. They also seek to invest in companies whose prospects are not fully appreciated by others. The firm also considers material ESG factors to both minimize their investment risks and maximize their investment returns by understanding companies’ potential negative and positive exposures.governance changes.

Recent Transactions
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YouGov Plc purchases Ltd.

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YouGov Plc purchases, Inc.

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YouGov Plc purchases InConversation Media Ltd.

Transaction Advisors
Legal Advisor

Advised onYouGov Plc purchases Ltd.

Investment Advisor

Advised onYouGov Plc purchases SMG Insight Ltd.


Advised onYouGov Plc issued GBP Ordinary Shares


CBS Corporation is a mass media company that creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. CBS owns the most-watched television network in the U.S. and one of the world’s largest libraries of entertainment content, making its brand – “the Eye” – one of the most recognized in business. The Company’s operations span virtually every field of media and entertainment, including cable, publishing, radio, local TV, film, outdoor advertising, and interactive and socially responsible media. CBS’s businesses include CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), Showtime Networks, CBS Sports Network, TVGN (a joint venture between CBS Corporation and Lionsgate), Smithsonian Networks, Simon & Schuster, CBS Television Stations, CBS Radio, CBS Outdoor, CBS Television Studios, CBS Global Distribution Group (CBS Studios International and CBS Television Distribution), CBS Interactive, CBS Consumer Products, CBS Home Entertainment, CBS Films and CBS EcoMedia.

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Polimetrix, Inc. develops databases, infrastructure, and analytics for politics and survey research. It offers data services for address enhancement, geocoding, vote history and consumer data; and sampling and survey services for public opinion polls, marketing research studies, academic experimentation and media assessment & analysis. The company was founded by Douglas Rivers in 2004 and is headquartered in Palo Alto, CA.

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YouGov ME FZ LLC, part of YouGov Plc, is a company headquartered in Dubai Media City, the United Arab Emirates. The firm provides marketing research services.

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ServiceRating GmbH, part of YouGov Plc, is a German company located in Cologne. The firm provides analysis and ratings for service companies.

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Prime Minister's Apprenticeship Advisor at Government of United Kingdom

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Co-Founder at Women2Win

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Deputy Leader at Liberal Democrats

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