World Travel & Tourism Council Ltd. is a private company headquartered in London, UK, that operates as a business association for the travel and tourism sector. The firm was founded in 1990 by Tommaso Zanzotto and Robert Henry Burns. Gloria Guevara is the current CEO, occupying that position since 2017.The company says this about itself: The World Travel & Tourism Council is the global authority on the economic and social contribution of Travel & Tourism. It promotes sustainable growth for the sector, working with governments and international institutions to create jobs, to drive exports and to generate prosperity. Every year WTTC, together with Oxford Economics, produces its flagship Economic Impact Report, which looks at the socioeconomic benefits of Travel & Tourism on global, regional and country level. This year the report shows data on 25 regional groupings and 185 countries. Travel & Tourism is a key driver for investment and economic growth globally. The sector contributes US$8.3 trillion or 10.4% of global GDP, once all direct, in direct and induced impacts are taken into account. The sector also accounts for 313 million jobs or one in ten of all jobs on the planet. For over 25 years, WTTC has been the voice of this industry globally. Members are the Chairs, Presidents and Chief Executives of the world’s leading, private sector Travel & Tourism businesses, who bring specialist knowledge to guide government policy and decision-making, and raise awareness of the importance of the sector.