Bonnie Goodman

Senior Vice President, Marketing & Communications at The Music Center

Bonnie Goodman

Bonnie Goodman

Senior Vice President, Marketing & Communications at The Music Center

Biography

She has provided marketing and media relations consulting services to The Music Center for more than seven years in her role as principal and senior strategist for Goodman Communications Group, the branding, marketing and media relations consultancy she formed in 2007 following a 25-year career with Hill + Knowlton.
Goodman brings significant experience in branding, strategic marketing and public relations to her new role. Prior to establishing her own consulting firm, she served as general manager of Hill + Knowlton's Los Angeles, Irvine and Sacramento offices. Goodman was one of the international agency's top marketing communications strategists; her many roles at the firm included manager of the marketing group for Hill + Knowlton's western region, senior member of its global marketing communications practice and a member of the firm's U.S. Executive Committee. She is credited with developing a strategic branding tool for the firm along with specialty practices in Latino marketing and franchise communications.
During the course of her career, Goodman has designed integrated marketing communications programs for companies and non-profit organizations in such sectors as visual and performing arts, transportation, hospitality, healthcare, automotive, food and beverage, fast-moving consumer goods, retail, consumer electronics, professional services firms, luxury products, educational and religious institutions, and associations. She has developed and implemented numerous comprehensive branding campaigns and marketing communications programs for such organizations as Avery Dennison; Aviva Family and Children's Services; Balance Bar; Bandai America; Baskin-Robbins; Bridgestone; Burger King; California Avocado Commission; California Department of Health Services 5 a Day campaign; California Milk Processor Board; Chilean Avocado Importers Association; DIRECTV; Disney/Buena Vista's MovieBeam; Farmers Insurance; Foothill Transit; Fresh & Easy; Getty Leadership institute; Getty Conservation Institute; Glendale Memorial Hospital and Health Center; Grand Park; Greeting Card Association; Hunt's; IHOP; Japanese American National Museum; Kaiser Permanente; Kraft; Krispy Kreme; Lakeside Community Healthcare; Mazda; Mitsubishi Electronics; Motorola; National Geographic Kids; Mail Boxes, Etc.; Natrol; Nintendo of America; Nissin Foods; Partnership for Food Safety Education; PetSmart; Procter & Gamble; San Diego Symphony Orchestra; Sony Electronics; The Music Center; Tortilla Industry Association; Tosco Marketing (Circle K and 76); Tournament of Roses Association; Wilshire Boulevard Temple; Virco; and a number of Internet companies.
Goodman has served as an instructor in integrated communications and branding for UCLA Extension, USC Annenberg School of Communications and the American Association of Advertising Agencies Institute. She is also active in community service and serves as executive vice president and marketing chair, Studio City Residents Association. Born in Philadelphia, Goodman received a B.A. in Communications Studies from UCLA and was general manager of the university's radio station, KLA.

Overview
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65

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Director-Emeritus at The Music Center

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Director-Emeritus at The Music Center

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Treasurer & Director at The Music Center

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Director, Board Relations at The Music Center

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Director, School Programs at The Music Center

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Director, Spotlight at The Music Center

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Director, Production at The Music Center

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Director of Security at The Music Center

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Director, Building Services at The Music Center

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Director of Scheduling at The Music Center

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Bonnie Goodman
Senior Vice President, Marketing & Communications at The Music Center
Career History
Senior Vice President, Marketing & Communications
Current

Founded in 1964, The Music Center is committed to building civic vitality by strengthening community through the arts. We accomplish this by bringing to life one of the world’s premier performing arts centers and by providing distinctive leadership and diverse opportunities for life-long learning and engagement with arts and culture. On October 23, 2003, The Music Center opened the Frank Gehry-designed Walt Disney Concert Hall, expanding the campus to 11 acres. The 2,265-seat Concert Hall is home to the Los Angeles Philharmonic and the Los Angeles Master Chorale. Walt Disney Concert Hall includes the 266-seat Roy and Edna Disney/CalArts Theater (REDCAT), the 300-seat William M. Keck Foundation Children's Amphitheatre, and the 120-seat Nadine and Ed Carson Amphitheatre.

Other Affiliations

Bonnie Goodman is affiliated with The Music Center

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