Brittany Cranston

Head of Athlete/Sports Talent Partnership at Twitter, Inc.

Brittany Cranston

Brittany Cranston

Head of Athlete/Sports Talent Partnership at Twitter, Inc.

Biography

Brittany Cranston

Head of Athlete/Sports Talent Partnership
Twitter

Brittany Cranston is a veteran in the sports industry and currently serves as the Head of Athlete/Sports Talent Partnership for Twitter. She is the point of contact for all sports talent relations at Twitter, ensuring strong athlete and talent engagement and product adoption. She works with the most influential personalities in sports to create compelling and memorable activations on Twitter, with the goal of enhancing the content on the platform.

Prior to Twitter, she spent five years overseeing PR and communications for CytoSport, one of the largest sports nutrition companies in the country and the parent company to the Muscle Milk brand. Her work encompassed brand launches, product launches, athlete relations, sports marketing, corporate communications, social media management, influencer marketing and lifestyle activations to help grow the Muscle Milk brand.

Before relocating to Los Angeles, Cranston spent six seasons with the New Orleans Hornets in corporate communications roles, developing communications plans for theteam’s off-the-court campaigns and activations. In 2007, she was part of the committee formed to coordinate all aspects of the franchise’s permanent relocation back to New Orleans. She shared her passion for sports with local high school students and developed an introductory sports business course to teach the fundamentals of sports business.

The Oklahoma City, Okla. native is a 2004 magna cum laude graduate from Oklahoma State University with a bachelor’s of science in business administration with a double major in marketing and public relations. She’s an avid sports fan, a marathon runner and a proud aunt to two beautiful nieces. She serves on the advisory board of the Los Angeles Sports and Entertainment Commission and serves as Secretary and oversees the marketing committee on the board of directors for Merging Vets and Players.

Overview
RelSci Relationships

995

Number of Boards

2

Interests

Family, Marathon Running, Sports

Relationships
RelSci Relationships are individuals Brittany Cranston likely has professional access to. A relationship does not necessarily indicate a personal connection.

Co-Founder at Square, Inc.

Relationship likelihood: Strong

Executive Chairman at Twitter, Inc.

Relationship likelihood: Strong

Co-Founder at Sara & Evan Williams Foundation

Relationship likelihood: Strong

Co-Founder at Lucky Voice Group Ltd.

Relationship likelihood: Strong

Chief Executive Officer at Del Monte Foods, Inc.

Relationship likelihood: Strong

Advisor at Ayasdi AI LLC

Relationship likelihood: Strong

Partner, Draper Fisher Jurvetson Growth at Threshold Ventures, Inc.

Relationship likelihood: Strong

Partner, Draper Fisher Jurvetson Growth at Threshold Ventures, Inc.

Relationship likelihood: Strong

Managing Director & General Partner at Institutional Venture Partners

Relationship likelihood: Strong

Founder & Chairman at Lowercase Capital LLC

Relationship likelihood: Strong

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Brittany Cranston
Head of Athlete/Sports Talent Partnership at Twitter, Inc.
Education
Bachelor's of Science in Business Administration & Marketing & Public Relations, magna cum laude
Class of 2004

Oklahoma State University (also referred to informally as Oklahoma State, OKState, O-State, and OSU) is a land-grant, sun-grant, coeducational public research university located in Stillwater, Oklahoma, United States. OSU was founded in 1890 under the Morrill Act. Originally known as Oklahoma Agricultural and Mechanical College (Oklahoma A&M), it is the flagship institution of the Oklahoma State University System. Official enrollment for the fall 2010 semester system-wide was 35,073, with 23,459 students enrolled at OSU-Stillwater. Enrollment shows the Freshman class of 2012 was the largest on record with 4,298 students. OSU is classified by the Carnegie Foundation as a research university with high research activity.

Career History
Corporate Communications
Prior

New Orleans Hornets NBA LP owns and manages a professional basketball franchise. The company was founded in 1988 and is headquartered in New Orleans, LA.

Head of Athlete/Sports Talent Partnership
Current

Twitter, Inc. is a global platform for public self-expression and conversation in real time. It provides a network that connects users to people, information, ideas, opinions, and news. The company's services include live commentary, live connections and live conversations. Its application provides social networking services and micro-blogging services through mobile devices and the Internet. The company can also be used as a marketing tool for businesses. It's products and services include Twitter, Periscope, Promoted Tweets, Promoted Accounts and Promoted Trends. Twitter was founded by Jack Dorsey, Christopher Isaac Stone, Noah E. Glass, Jeremy LaTrasse, and Evan Williams on March 21, 2006 and is headquartered in San Francisco, CA.

Head, PR & Communications
Prior

CytoSport, Inc. manufactures nutritional supplement products. It provides nutritional supplement products to professional and amateur athletes striving to reach their potential. It offers muscle milk, monster milk, cytomax, specialized and collegiate products which come in form of ready-to-drink beverages, powders, shakes and bars. The company was founded by Greg Pickett and Michael Pickett on April 17, 1997 and is headquartered in Benicia, CA.

Boards & Committees
Member, Advisory Board
Current

The Los Angeles Sports & Entertainment Commission (LASEC) partners with the City of Los Angeles to bring major sporting and entertainment events to Los Angeles, like the NBA All-Star Weekend, the GRAMMY Awards, the BCS National Championship Game and many more. These events have a significant economic impact on the local economy and continue to spotlight LA as the Entertainment Capital of the World. LASEC is a private nonprofit organization.

Secretary, Board of Directors
Current

Merging Vets and Players mission is to match up combat veterans and former professional athletes together -- after the uniform comes off -- to give them a new team to tackle the transition together. By merging veterans with players, these warriors can benefit from each other's strengths, experience and abilities to unlock their full potential - and lead their families, communities and country towards a better future. Merging Vets and Players ensures these men and women know that the challenges they are facing are far more about who they are - Warriors - than what they did in the military or on the field.

This web site is not endorsed by, directly affiliated with, maintained, authorized, or sponsored by Brittany Cranston. The use of any trade name or trademark is for identification and reference purposes only and does not imply any association with the trademark holder. The Presence of Brittany Cranston's profile does not indicate a business or promotional relationship of any kind between RelSci and Brittany Cranston.