Bruce Goldner

Partner, Intellectual Property & Technology at Skadden, Arps, Slate, Meagher & Flom LLP

Bruce Goldner

Bruce Goldner

Partner, Intellectual Property & Technology at Skadden, Arps, Slate, Meagher & Flom LLP

Biography

Bruce Goldner is head of Skadden’s New York office, co-head of the firm’s Intellectual Property and Technology Group, and head of the firm’s New York office Diversity Committee.

Mr. Goldner’s principal areas of concentration include mergers and acquisitions, licensing, financing and counseling involving brands, designs, technology, software, social media, content and persona rights, and strategic commercial transactions including manufacture, supply, distribution, logistics and services agreements.

Intellectual Property Transactions and Licensing

Mr. Goldner negotiates and structures the development, license and transfer of intellectual property and technology. Significant intellectual property transactions have included:

* JAB Holdings in its acquisitions of Dr. Pepper Snapple, Insomnia Cookies, Krispy Kreme Doughnuts, Peet’s Coffee & Tea and Panera Bread, and in related commercial agreements;
* Twenty-First Century Fox, Inc. in its $66 billion acquisition by the Walt Disney Company and related licensing and technology arrangements;
* Peet’s Coffee & Tea in its acquisition of Stumptown Coffee Roasters and acquisition of a majority stake in Intelligentsia Coffee & Tea, and in Peet’s licensing of its first-ever international coffee bar in Shanghai, China;
* The Howard Hughes Corporation in its licensing and design arrangements with Milan-based lifestyle retail brand 10 Corso Como to open its only North American location in the Seaport District;
* The Coca-Cola Company in its worldwide strategic partnership with Monster Beverage Corporation and its acquisitions of Energy Brands/Glaceau (the producer of Smartwater and Vitaminwater) and Honest Tea;
* E.I. du Pont de Nemours and Company in its $130 billion merger with the Dow Chemical Company, the pending separation of Dow DuPont into three independent public companies and its spin-off of its performance chemicals business into a separate, publicly traded company called The Chemours Company; its $4.9 billion sale of its high-performance coating business to The Carlyle Group; its $6.3 billion acquisition of Danisco A/S, a global manufacturer of food ingredients; and the sale of its pharmaceutical business to Bristol-Myers Squibb Company for $7.8 billion, and related manufacture, supply, distribution, technology and services agreements;
* The Hershey Company in its acquisition of SkinnyPop popcorn;
* Kraft Foods Inc. in its separation into the Mondelez snack foods (e.g., Oreo, Cadbury) and Kraft grocery businesses (e.g., Kool-Aid, Kraft cheese), and in related brand separation and cross-licensing matters;
* Embraer S.A. in its $5 billion joint venture with The Boeing Corporation, including intellectual property cross licensing, supply, joint marketing, and research and development arrangements;
* WeWork Companies Inc. in intellectual property structuring and licensing matters;
* Blackstone Group in the $1 billion sale of its 50 percent stake in Universal Studios Orlando theme parks to NBC Universal, and in connection with the licensing by Universal Studios theme park of The Wizarding World of Harry Potter attraction and The Simpsons ride;
* Inversiones de Guatemala S.A., the largest rum producer in Guatemala, in its joint venture with Diageo in which Diageo purchased a 50 percent stake in the premium “Ron Zacapa” branded rum and corresponding product recipes, and entered into international licensing and distribution agreements with respect to this product;
* Donna Karan International Inc. in the sale of Gabrielle Studio Inc. to LVMH Moat Hennessy-Louis Vuitton for $450 million, including the assignment and license of trademark and personal name rights relating to the DONNA KARAN name and marks;
* Citigroup Inc. in the sale of its red umbrella logo, as well as the associated trademark rights, to The Travelers Companies Inc., and in Citigroup’s policing, enforcement and licensing of its CITI family of marks; and
* Gucci Group N.V. in the formation of a joint venture with Stella McCartney, including the assignment and license of trademark and personal name rights relating to the STELLA MCCARTNEY name and marks and copyrights concerning fashion designs.

Intellectual Property Clearance, Prosecution, Administrative Proceedings and Litigation

Mr. Goldner assists clients in obtaining, protecting and enforcing brands and content in the United States and abroad, including clearance, prosecution, trademark administrative proceedings, policing, and providing general brand and content counseling. He also has represented clients in trademark infringement, trademark dilution, technology licensing, trade secret misappropriation, unfair competition, false adverting, and copyright infringement disputes and lawsuits; in domain name administrative proceedings; and in social media and mobile application challenges and takedowns. He repeatedly has been selected for inclusion in Chambers USA: America’s Leading Lawyers for Business and was named to the WTR 1000 by World Trademark Review in 2017 and 2018 as a leading trademark practitioner.

Overview
RelSci Relationships

1958

Number of Boards

2

Number of Awards

1

Contact Data
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Partner at Skadden, Arps, Slate, Meagher & Flom LLP

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Partner at Skadden, Arps, Slate, Meagher & Flom LLP

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Partner at Skadden, Arps, Slate, Meagher & Flom LLP

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Partner at Skadden, Arps, Slate, Meagher & Flom LLP

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Partner at Skadden, Arps, Slate, Meagher & Flom LLP

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Partner at Skadden, Arps, Slate, Meagher & Flom LLP

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Chair, Latin America Practice at Skadden, Arps, Slate, Meagher & Flom LLP

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Partner at Skadden, Arps, Slate, Meagher & Flom LLP

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Partner at Skadden, Arps, Slate, Meagher & Flom LLP

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Partner at Skadden, Arps, Slate, Meagher & Flom LLP

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Bruce Goldner
Partner, Intellectual Property & Technology at Skadden, Arps, Slate, Meagher & Flom LLP
Education
JD, cum laude
Class of 1992

The University of Michigan, founded in 1817, celebrates a long and distinguished history. It was in 1787 that the Northwest Territorial Ordinance provided public land for this and other Midwestern universities and established a tradition of respect for excellence in higher education. Three Native American nations—the Ojibwa (Chippewa), Odawa (Ottawa), and Bodewadini (Potawatomi)—subsequently granted certain lands for use of the University of Michigan and by the end of the 19th century, Michigan was the largest and most generously supported public university in America and already a leader in graduate education. The University of Michigan Law School, one of the oldest law schools in the nation, was founded in 1859. But unlike other highly selective law schools established in that era, admission was never restricted to the privileged. When Gabriel Hargo graduated from the Law School in 1870, Michigan—then the largest law school in the country—became the second American university to confer a law degree on an African American. That same year, Michigan was the first major law school to admit a woman, and in 1871, graduate Sarah Killgore became the first woman with a law degree in the nation to be admitted to the bar; by 1890, Michigan had graduated more women than any other law school. That commitment to access and diversity joined an equally powerful commitment to excellence, which continues to this day.

BA
Class of 1987

Amherst College educates men and women of exceptional potential from all backgrounds so that they may seek, value, and advance knowledge, engage the world around them, and lead principled lives of consequence. Amherst brings together the most promising students, whatever their financial need, in order to promote diversity of experience and ideas within a purposefully small residential community. Working with faculty, staff, and administrators dedicated to intellectual freedom and the highest standards of instruction in the liberal arts, Amherst undergraduates assume substantial responsibility for undertaking inquiry and for shaping their education within and beyond the curriculum. Amherst College is committed to learning through close colloquy and to expanding the realm of knowledge through scholarly research and artistic creation at the highest level. Its graduates link learning with leadership—in service to the College, to their communities, and to the world beyond.

Memberships
Member
Current

The International Trademark Association (INTA) is a global association of trademark owners and professionals dedicated to supporting trademarks and related intellectual property in order to protect consumers and to promote fair and effective commerce. The not-for-profit Association was founded in 1878 by 17 merchants and manufacturers who saw a need for an organization “to protect and promote the rights of trademark owners, to secure useful legislation and to give aid and encouragement to all efforts for the advancement and observance of trademark rights.” Today, more than 6,000 trademark owners, professionals and academics from more than 190 countries make INTA a powerful network of powerful brands. Members of INTA find true value in the Association’s global trademark research, policy development and education and training. Headquartered in New York City, INTA also has offices in Shanghai, Brussels and Washington DC and representatives in Geneva and Mumbai.

Articles Editor
Prior

The Michigan Law Review is an American law review established in 1902, after Gustavus Ohlinger, a student in the Law Department (now the Law School) of the University of Michigan, approached the dean with a proposal for a law journal. The Michigan Law Review was originally intended as a forum in which the faculty of the Law Department could publish its legal scholarship. The faculty resolution creating the Michigan Law Review required every faculty member to submit two articles per year to the new journal.

Career History
Partner, Intellectual Property & Technology
Current

Skadden, Arps, Slate, Meagher & Flom LLP provides legal advisory services. The company's practice areas include mergers and acquisitions, finance, litigation, corporate finance, insurance, tax, labor and employment, political law, private equity, corporate, antitrust, white collar crime, international, regulatory, and legislation. Its customers include corporate, industrial, and financial sectors. The company was founded by Marshall Skadden, John Slate and Les Arps in April 1948 and is headquartered in New York, New York.

Clerk
1993 - 1994

United States District Court for the Southern District of New York (in case citations, S.D.N.Y.) is a federal district court. Appeals from the Southern District of New York are taken to the United States Court of Appeals for the Second Circuit (except for patent claims and claims against the U.S. government under the Tucker Act, which are appealed to the Federal Circuit). The Southern District is one of the most influential and active federal district courts in the United States, largely because of its jurisdiction over New York's major financial centers.

Political Donations
$300
2005
$300
2004
$300
2003
Transactions
Details Hidden

The Estée Lauder Companies, Inc. purchases GlamGlow, Inc.

Details Hidden

Bain Capital LP, Bain Capital Private Equity LP purchase TOMS Shoes LLC

Details Hidden

TECO Energy, Inc. purchases New Mexico Gas Intermediate, Inc. from Lindsay Goldberg, LLC

Awards & Honors
Admitted to the New York Bar
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