Enno Siemsen

Enno Siemsen joined the Wisconsin School of Business in 2015, after spending 8 years on the faculty at the Carlson School of Management, University of Minnesota, and 3 years on the faculty at the College of Business, University of Illinois at Urbana-Champaign. He received his PhD in Operations Management at the University of North Carolina at Chapel Hill. He serves as the Associate Dean for MBA and Masters Programs, and teaches courses in Sales & Operations Planning as well as Project Management. His expertise is in the fields of predictive analytics, demand forecasting, sales & operations planning, operations and supply chain strategy, and project management.

His research currently focuses on the use of augmented reality in manufacturing, on quality inspections & improvement in pharmaceutical manufacturing, on model selection in predictive analytics and on human judgment in sales & operations planning processes. Siemsen has been published in leading outlets such as Management Science, Organization Science, Journal of Operations Management, Production & Operations Management, Strategic Management Journal and Manufacturing & Service Operations Management. His work has also been featured in the Harvard Business Review and the California Management Review. He is the author of ‘Demand Forecasting for Managers’, a recent book on forecasting and organizational decision making. He currently serves as a department editor for the Production and Operations Management Journal and the Decision Sciences Journal, and as an associate editor for the Journal of Operations Management and the Journal of Supply Chain Management.