Fernando Machado

Global Chief Marketing Officer at Burger King Corporation

Fernando Machado

Fernando Machado

Global Chief Marketing Officer at Burger King Corporation

Biography

Fernando is a global marketer with a passion for growing brands and businesses. With more than 120 Lions in Cannes (5 GPs), 16 D&AD Yellow Pencils, 1 Grandy (McWhopper), and 2 Grand Effies in North America, Fernando is known for pushing the creative boundaries to drive business growth.

Currently, as Global CMO at Burger King, Fernando’s focus is infusing the brand with purpose, modernizing the design, and inspiring the organization around brand development. Under Fernando’s leadership, Burger King became Client of the Year at the D&AD in 2016, Creative Marketer of the Year in Cannes 2017, Client of the Year at the One Show 2018 and Advertiser of the Year at the Clio Awards 2018. Fernando led campaigns such as “Proud Whopper”, “McWhopper”, “Google Home of the Whopper”, “Burning Stores”, “Bullying Jr”, “Whopper Neutrality”, and “Scary Clown Night”.

Prior to joining BK, Fernando worked for 18 years at Unilever. Starting as an intern, he moved up the ranks working different product categories and brands, including Dove where he led the groundbreaking “Beauty Sketches” (Titanium GP in 2013).

Fernando was recognized by Adweek as Grand Brand Genius (2013 and 2018 – only person to ever win twice), by the AD Club of NY as Marketer of the Year (2017), by Business Insider as top 10 most innovative CMOs (2017 and 2018), by AdAge as top 50 most creative people in the business (2017), and by Forbes as Top 100 Most Creative Minds in Business.

Overview
RelSci Relationships

287

Relationships
RelSci Relationships are individuals Fernando Machado likely has professional access to. A relationship does not necessarily indicate a personal connection.

Chief Executive Officer at Restaurant Brands International LP

Relationship likelihood: Strong

Chief Executive Officer, Director at Burger King Corporation

Relationship likelihood: Strong

Chief Operating Officer at Restaurant Brands International, Inc.

Relationship likelihood: Strong

Chief Executive Officer at Subway Restaurants

Relationship likelihood: Strong

Co-Secretary & Director at Burger King Holdings, Inc.

Relationship likelihood: Strong

Co-Secretary & Director at Burger King Holdings, Inc.

Relationship likelihood: Strong

Executive Chairman at Avis Budget Group, Inc.

Relationship likelihood: Strong

Owner at Burger King Corporation

Relationship likelihood: Average

Owner at Burger King Corporation

Relationship likelihood: Average

Owner at Burger King Corporation

Relationship likelihood: Average

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Fernando Machado
Global Chief Marketing Officer at Burger King Corporation
Education
BS in Mechanical Engineering
Class of 1997

Universidade Estadual de Campinas is a public research university

Career History
Global Chief Marketing Officer
2017 - Current

Burger King Corp. is engaged in the operation and franchise of fast food restaurants. Its products include burgers, chicken sandwiches, salads, and breakfast meals. The company was founded by James McLamore and David Edgerton in March, 1954 and is headquartered in Miami, FL.

Intern
Prior

Unilever NV engages in the production and marketing of consumer goods in the nutrition, hygiene, and personal care categories. It operates through the following segments: Beauty and Personal Care, Foods and Refreshment, and Home Care. The Beauty and Personal Care segment covers the sales of skin and hair care products, deodorants and oral care products. The Foods and Refreshment segment includes the sales of soups, bouillons, sauces, snacks, mayonnaise, salad dressings, margarines and spreads. The Home Care segment is in charge of the sales of home care products such as powders, liquids and capsules, soap bars, and a wide range of cleaning products. The company was founded on November 9, 1927 and is headquartered in Rotterdam, Netherlands.

Other Affiliations

Fernando Machado is affiliated with Burger King Corporation, Unilever NV

This web site is not endorsed by, directly affiliated with, maintained, authorized, or sponsored by Fernando Machado. The use of any trade name or trademark is for identification and reference purposes only and does not imply any association with the trademark holder. The Presence of Fernando Machado's profile does not indicate a business or promotional relationship of any kind between RelSci and Fernando Machado.