Geeta Menon

Dean, Undergraduate College at New York University - Leonard N. Stern School of Business

Geeta Menon

Geeta Menon

Dean, Undergraduate College at New York University - Leonard N. Stern School of Business

Biography

Geeta Menon
– Dean of the Undergraduate College
– Abraham Krasnoff Professor of Global Business
– Professor of Marketing
Geeta Menon

Joined Stern 1990

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 600
New York, NY 10012

E-mail deanmenon@stern.nyu.edu
Personal website
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Biography
Research Interests
Courses Taught
Academic Background

Biography

Geeta Menon is the 11th Dean of the Undergraduate College at NYU's Leonard N. Stern School of Business. She is also the Abraham Krasnoff Professor of Global Business and Professor of Marketing. Since 1990, she has been a member of Stern’s Marketing faculty where she served as Department Chair from 2004 to 2008.

Dean Menon is a respected educator and a prominent scholar. She has taught the core marketing class at the graduate and undergraduate levels, as well as electives such as marketing research and consumer behavior. She is also actively involved in Ph.D. education, and has mentored many doctoral students who have gone on to institutions such as the University of Chicago, Cornell University, Dartmouth University, Northwestern University, and the University of Southern California. She is the recipient of the Citibank Award for excellence in teaching at NYU Stern.

As a researcher, Dean Menon is known for her study of consumer memory, information processing and emotions in the contexts of survey methodology, advertising of health information and risk perception. Her work has been published in leading journals such as the Journal of Consumer Research, Journal of Marketing Research and Organizational Behavior and Human Decision Processes, and has been funded by the National Institutes of Health and the American Diabetes Association.

Prior to her deanship, Dean Menon held several professional leadership roles as an active member of the marketing research community. She is the past President of the Association for Consumer Research (ACR), served on the ACR Board of Directors as Treasurer, and was co-chair of the 2004 annual ACR conference. She also recently served as the Associate Editor of two premier marketing journals: the Journal of Consumer Research and the Journal of Marketing Research. In addition, she is on the advisory panel of the Journal of Consumer Psychology and on the editorial board of Journal of Public Policy and Marketing.

Dean Menon has held appointments at leading business institutions, including the Laura and John J. Pomerantz Professor of Marketing at the Wharton School (2008-2010), Visiting Professor at the Indian School of Business (2009, 2011), and Visiting Scholar at Stanford (Fall 2000) and the Indian Institute of Management-Bangalore (Spring 2000). She received her Ph.D. in Business Administration from the University of Illinois at Urbana-Champaign.
Research Interests

Consumer memory and information processing
Emotions and their influence on consumer judgments
Survey methodology and questionnaire design
Advertising of health information
Perceptions of risk

Courses Taught

Consumer Behavior
Marketing
Marketing Research

Academic Background

Ph.D., Business Administration (minor, Social Psychology), 1991
University of Illinois at Urbana- Champaign

M.A., Economics, 1983
Madras University

B.A., Economics, 1981
Madras University

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Director of Knowledge Access & Research at New York University - Leonard N. Stern School of Business

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Associate Dean for Planning & Advisor to the Dean at New York University - Leonard N. Stern School of Business

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Adjunct Faculty Member, Media Entertainment & Technology Department at New York University - Leonard N. Stern School of Business

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Adjunct Faculty Member, Management & Organizations Department at New York University - Leonard N. Stern School of Business

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Director at New York University - The Center for Urban Science and Progress

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Executive Director at Networks, Electronic Commerce and Telecommunications Institute

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Emeritus Faculty at Georgetown University

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Executive Director of Law & Business Initiatives at New York University - Leonard N. Stern School of Business

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Dean of Business Administration at University of the People

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Member, Dean's Executive Board at New York University - Leonard N. Stern School of Business

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Geeta Menon
Dean, Undergraduate College at New York University - Leonard N. Stern School of Business
Career History
Dean, Undergraduate College
Current

Since its inception in 1900, New York University Stern School of Business has been in and of New York City. Founded as the School of Commerce, Finance, and Accounting, the School initially offered training to students for careers in commerce in the burgeoning financial markets of New York City. Today, located in the heart of Greenwich Village with a campus in Westchester, Stern is one of the nation’s premier management education schools and research centers with a broad portfolio of academic programs at the graduate and undergraduate levels. With its global partnerships and engagement in NYU’s global network university, today NYU Stern is not only in and of the city, but also in and of the world.

Dean of Undergraduate College, Leonard N. Stern School of Business
Prior

Founded in 1831, New York University is now one of the largest private universities in the United States. Of the more than 3,000 colleges and universities in America, New York University is one of only 60 member institutions of the distinguished Association of American Universities. From a student body of 158 during NYU's very first semester, enrollment has grown to more than 40,000 students attending 18 schools and colleges at five major centers in Manhattan and in sites in Africa, Asia, Europe, and South America. Today, students come from every state in the union and from 133 foreign countries. The faculty, which initially consisted of fourteen professors and lecturers (among them artist and inventor Samuel F. B. Morse), now totals over 3,100 full-time members whose research and teaching encompasses the humanities, the sciences, and the social sciences; the law; medicine; business; education; the fine arts, studio art, and the performing and cinematic arts; music; social work; public administration; the ancient world; and continuing and professional studies. With more than 2,500 courses offered, the University awards more than 25 different degrees. Although overall the University is large, the individuals schools and colleges are small- to moderate-sized units—each with its own traditions, programs, and faculty – and there are many communities to be found within the NYU community based on interests, activities, and shared experiences. The center of NYU is its Washington Square campus in the heart of Greenwich Village. One of the city's most creative and energetic communities, the Village is a historic neighborhood that has attracted generations of writers, musicians, artists, and intellectuals. NYU, in keeping with its founder’s vision, is “in and of the city”: the University – which has no walls and no gates – is deeply intertwined with New York City, drawing inspiration from its vitality. In addition to its Manhattan locations, the University is also formally affiliated the Polytechnic Institute of NYU in Brooklyn, the second oldest school of engineering and technology in the country, and has research facilities, notably the Nelson Institute of Environmental Medicine, in Sterling Forest, near Tuxedo, New York. And NYU has established itself as the first global network university, with a comprehensive liberal arts campus in Abu Dhabi – the first to be operated abroad by a major U.S. research university – and other sites for study and research in Accra, Ghana; Berlin, Germany; Buenos Aires, Argentina; Florence, Italy; London, England; Madrid, Spain; Paris, France; Prague, the Czech Republic; Shanghai, China; and Tel Aviv, Israel, among other locations.

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