Lena Petersen

Chief Brand Officer at MediaLink LLC

Lena Petersen

Lena Petersen

Chief Brand Officer at MediaLink LLC

Biography

As Chief Brand Officer at MediaLink, Lena Peterson is responsible for amplifying the company’s existing brand marketing activities such as its ancillary programming tracks at Cannes, CES and dmexco and developing new visibility platforms at these and other global conferences and tent-pole events. Working out of our Chicago office, she is also responsible for agency relationships, including sponsorship, event ideation, branding and art direction for all programs and franchises.

Lena joins MediaLink from Publicis Media (formerly Starcom Mediavest Group – SMG), where she was EVP of Products and Partnerships and orchestrated a series of industry-first brand partnerships and events, including agency-led experiences at tent-pole events, many of which were in partnership with MediaLink. She also co-directed SMG’s Global Product Committee and is credited with reinventing the company’s award program. Prior to SMG, Lena was responsible for marketing communications efforts at Leo Barnett and for a period as Assistant Press Secretary for the Office of the Speaker and Illinois House Minority Leader.

Overview
RelSci Relationships

536

Relationships
RelSci Relationships are individuals Lena Petersen likely has professional access to. A relationship does not necessarily indicate a personal connection.

Founder at MediaLink LLC

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Managing Director at MediaLink LLC

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Chief Transformation Officer at MediaLink LLC

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Chief Growth Officer at MediaLink LLC

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Head of Human Resources at MediaLink LLC

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Senior Vice President at MediaLink LLC

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Owner at MediaLink LLC

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Vice Chairman at MediaLink LLC

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Chief Financial Officer & Head of Operations at MediaLink LLC

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Managing Director at MediaLink LLC

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Lena Petersen
Chief Brand Officer at MediaLink LLC
Education
B.S Public Administrations

Drake University is recognized as one of the finest institutions of higher learning in the Midwest. A midsized, private university in Des Moines, Iowa, we offer the benefits and resources of a larger institution along with the advantages of intimate class sizes and close personal relationships.

Career History
Executive Vice President of Products & Partnerships
Prior - 2016

Starcom MediaVest Group, Inc. provides media marketing services. It offers marketing consulting services with specialization in digital display advertising, mobile prints, search engine optimization, radio advertising, and performance marketing. The company was founded in 1999 and is headquartered in Chicago, IL.

Chief Brand Officer
2016 - Current

MediaLink LLC is a leading Los Angeles- and New York City-based advisory and business development firm that provides critical counsel and direction on issues of marketing, advertising, media, entertainment and digital technology. MediaLink provides strategic marketing and brand development, implementation roadmaps, technology solutions for media, media sales and revenue generation, business development, organizational planning and competitive analysis to many of the Fortune 100’s biggest global brands.

Professional
Prior
Other Affiliations

Lena Petersen is affiliated with Starcom Mediavest Group, Inc., MediaLink LLC, Leo Barnett

This web site is not endorsed by, directly affiliated with, maintained, authorized, or sponsored by Lena Petersen. The use of any trade name or trademark is for identification and reference purposes only and does not imply any association with the trademark holder. The Presence of Lena Petersen's profile does not indicate a business or promotional relationship of any kind between RelSci and Lena Petersen.