Matt Barwell

Chief Marketing Officer at Britvic Plc

Matt Barwell

Matt Barwell

Chief Marketing Officer at Britvic Plc

Biography

Matt is responsible for all aspects of Britvic’s global brand strategy and execution, innovation, corporate affairs and the company’s sustainability agenda.

Matt joined Britvic in 2014 from Diageo where he held a number of senior positions over 15 years, including Marketing and Innovation Director for Diageo Africa and, later, Diageo Europe. He started his career as a graduate trainee at Mars, working in sales and marketing across the pet food and confectionery businesses.

Matt is a Fellow of the Marketing Society, a council member of the Marketing Group of Great Britain, and an active member of the Institute of Practitioners in Advertising Effectiveness Group and the Ehrenberg Bass Institute. He is a council member of the Advertising Association (‘AA’) and was also Chairman of the AA’s Front Foot Group for four years.

Overview
RelSci Relationships

96

Number of Boards

2

Birthday

1966

Age

55

Relationships
RelSci Relationships are individuals Matt Barwell likely has professional access to. A relationship does not necessarily indicate a personal connection.

Chief Executive Officer & Non-Executive Director at Britvic Plc

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Chief Financial Officer at Britvic Plc

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President & Chief Revenue Officer at Salesforce.com, Inc.

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Chief Financial Officer at ASOS Plc

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Senior Vice President-Law & General Counsel at PepsiCo Europe

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Company Secretary at Britvic Plc

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Director-Human Resources at Britvic Soft Drinks Ltd.

Relationship likelihood: Strong

Former General Counsel & Secretary at Ladbrokes Plc

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Former Marketing Director at Heineken Malaysia Bhd.

Relationship likelihood: Strong

Former International Managing Director at Britvic Plc

Relationship likelihood: Strong

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Matt Barwell
Chief Marketing Officer at Britvic Plc
Education
MA Modern History & International Relations
Class of 1989

St Andrews is Scotland's first university and the third oldest in the English speaking world, founded in 1413. Over six centuries it has established a reputation as one of Europe's leading and most distinctive centres for teaching and research.

Memberships
Member
Current

The IPA is the professional body for advertising, media and marketing communications agencies in the United Kingdom.

Member
Current

The Marketing Society is an exclusive global network of 2,700 senior marketers.

Career History
Chief Marketing Officer
2014 - Current

You are here: Home > Company profile Company profile Britvic plc is one of Europe's leading soft drinks companies, with an enviable portfolio of market leading brands, such as Robinsons, J2O, Fruit Shoot, Tango and Drench in GB, MiWadi, Club and Ballygowan in Ireland, and Teisseire, Fruité and Pressade in France. We also have exclusive bottling agreements with PepsiCo in the UK and Ireland for global brands such as Pepsi and 7UP. Our current operations comprise Britvic GB, Britvic Ireland, and Britvic France. The group is completed by Britvic International and Britvic Worldwide Brands. Britvic International manages the export of products across more than 50 countries and Britvic Worldwide Brands is responsible for Britvic’s international franchise business. Collectively we employee approximately 3,500 people, and sell 1.9bn litres of soft drinks each year.

Chairman-Front Foot Group & Council Member
Current

Advertising Association is a British private company located in London. The firm operates as a business association. Stephen William John Woodford has been the CEO since 2016.

Director-Marketing & Innovation
Prior - 2014

Diageo Africa Plc is a British private company that manufactures malt liquors.

Other Affiliations

Matt Barwell is affiliated with Britvic Plc, Advertising Association, Diageo Africa Plc

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