Melanie Nicholls

Head of Qualitative Research at YouGov Plc

Melanie Nicholls

Melanie Nicholls

Head of Qualitative Research at YouGov Plc

Biography

Mel has over 12 years’ experience in qualitative research, and has been part of YouGov Qualitative since 2014. As Head of Qualitative Research she works across a range of sectors, including consumer, retail, financial services, media and technology, as well as government / public sector.

She is passionate about using new technology to get even more out of research, and combines a strong qualitative background with expertise in online methods and digital qualitative approaches. The qualitative team that Mel leads delivers a range of research solutions to clients including brand communications development and testing, shopper experiences and journeys, and behavioural and observational studies including immersion and ethnography. Mel holds degrees from the University of Bath and Manchester Metropolitan University.

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Chief Executive Officer & Co-Founder at YouGov Plc

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Executive Director, Chief Operating Officer at YouGov Plc

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Chief Financial Officer & Director at YouGov Plc

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Chief Operating Officer, Chief Financial Officer & Executive Director at Ebiquity Plc

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General Counsel at YouGov Plc

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Editor-in-Chief at YouGov Plc

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Director of Digital, Media & Technology at YouGov Plc

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Director of Public Services & NFP at YouGov Plc

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Director of Political & Social Research at YouGov Plc

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Director, Syndicated Products at YouGov Plc

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Melanie Nicholls
Head of Qualitative Research at YouGov Plc
Career History
Head of Qualitative Research
Current

YouGov Plc engages in the provision of market research and data analytics. It specializes in colleting data through platforms and put them in the YouGov Cube which used to plan, manage, and refine all types of campaigns. Its brand products include BrandIndex, the daily brand perception tracker; YouGov Omnibus, which obtain answers from both national and selected samples; and YouGov Profiles, a tool for media planning, segmentation and forecasting. It operates through the following segments: Custom Research, Data Products, and Data Services. The company was founded by Stephan Shakespeare and Nadhim Zahawi in 2000 and is headquartered in London, the United Kingdom.

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Melanie Nicholls is affiliated with YouGov Plc

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