Nicole Minadeo

Senior Director of Public Relations & Communications at Shedd Aquarium Society

Nicole Minadeo

Nicole Minadeo

Senior Director of Public Relations & Communications at Shedd Aquarium Society

Biography

As Director of Communications and Public Relations, Nicole Minadeo supports strategic oversight and leadership of Shedd Aquarium’s communications and public relations initiatives that support and advance the organization’s mission to connect people to the living world. Minadeo focuses her efforts on strategic communications, media relations, social media, issues management, internal communications, and integrated campaigns on behalf of the aquarium’s 32,000 aquatic residents.

Since joining Shedd in 2013, Shedd’s world-class animal care, conservation and education programs have gained high-profile visibility in national media outlets such as Good Morning America, CBS Sunday Morning, Associated Press, Chicago Tribune, National Geographic, Huffington Post, CNN, BuzzFeed, Mashable, USA Today and more. The coverage has contributed to the aquarium’s position as Chicago’s most-visited paid cultural attraction over the last three years —welcoming 2 million guests annually—and has helped maintain its position as one of the most-attended aquariums in the world.
Prior to Shedd, Minadeo lead communications efforts and crisis management at a public affairs and consulting firm for clients in the public and private sectors on a variety of issues including non-profit, technology, healthcare, transportation and public safety. She managed media relations campaigns for multiple statewide and national issue advocacy coalitions securing media in Chicago and top-tier news outlets.

Minadeo also previously served as an account manager at a publicity firm specializing in customized public relations programs for franchise organizations. During her tenure she developed key relationships with media, worked on various PR campaigns and generated high-level publicity in national, trade and local media publications.

Earlier in her career Minadeo spent several years with the Girl Scouts, rising through the organization to become Director of Marketing and Communications. She also worked in fund development and special events, managing budgets and leading community outreach efforts.

Minadeo is an active member of the Association of Zoos and Aquariums and currently sits on the Community Advisory Board for Future Founders Foundation and past social marketing committee for the Associate Board for Chicago Gateway Green. Minadeo graduated from Bowling Green State University with a Bachelor of Science in Business Administration with a specialization in marketing.

Overview
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160

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President & Chief Executive Officer at Shedd Aquarium Society

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Chief Development Officer at Shedd Aquarium Society

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Senior Director, Learning Programs at Shedd Aquarium Society

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Senior Director of Animal Care & Sustainability at Shedd Aquarium Society

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Senior Director of Animal Operations & Habitats at Shedd Aquarium Society

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Coordinator, Communications & Public Relations at Shedd Aquarium Society

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Director, Guest Engagement at Shedd Aquarium Society

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Director of Scientific Advancement at Shedd Aquarium Society

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Assistant Director of Licensing at Shedd Aquarium Society

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Former President & Chief Executive Officer at Shedd Aquarium Society

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Nicole Minadeo
Senior Director of Public Relations & Communications at Shedd Aquarium Society
Education
Bachelor of Science in Business Administration with a Specialization in Marketing
Memberships
Member
Current

THE ASSOCIATION IS AN EDUCATIONAL ORGANIZATION DEDICATED TO THE ADVANCEMENT OF ZOOLOGICAL PARKS AND AQUARIUMS IN THE AREAS OF SPECIES CONSERVATION, ANIMAL WELFARE, AND CONSERVATION EDUCATION.

Career History
Senior Director of Public Relations & Communications
2013 - Current

Shedd Aquarium (formally the John G. Shedd Aquarium) is an indoor public aquarium in Chicago, Illinois, in the United States. Opened on May 30, 1930, the 5,000,000 US gal (19,000,000 l; 4,200,000 imp gal) aquarium was for some time the largest indoor facility in the world. Today it holds some 32,000 animals. Shedd Aquarium was the first inland aquarium with a permanent saltwater fish collection. It is located on Lake Michigan, on the Museum Campus Chicago, along with the Adler Planetarium and the Field Museum of Natural History. In 2015, the aquarium had 2.02 million visitors. It was the most visited aquarium in the U.S. in 2005, and in 2007, it surpassed the Field Museum as the most popular cultural attraction in Chicago. The aquarium contains 1,500 species, including fish, marine mammals, birds, snakes, amphibians, and insects. The aquarium received awards for "best exhibit" from the Association of Zoos and Aquariums (AZA) for Seahorse Symphony in 1999, Amazon Rising in 2001, and Wild Reef in 2004. It was designated a National Historic Landmark in 1987.

Director of Marketing & Communications
Prior

The Girl Scouts of the United States of America (GSUSA), commonly called in America as simply the Girl Scouts is a youth organization for girls in the United States and American girls living abroad. Founded by Juliette Gordon Low in 1912, it was organized after Low met Robert Baden-Powell, the founder of Scouting, in 1911. Upon returning to Savannah, Georgia, she telephoned a distant cousin, saying, "I've got something for the girls of Savannah, and all of America, and all the world, and we're going to start it tonight!. GSUSA aims to empower girls and to help teach values such as honesty, fairness, courage, compassion, character, sisterhood, confidence, and citizenship through activities including camping, community service, learning first aid, and earning badges by acquiring practical skills. Girl Scouts' achievements are recognized through rank advancement and by various special awards such as the Girl Scout Bronze, Silver, and Gold Awards.

Other Affiliations

Nicole Minadeo is affiliated with Shedd Aquarium Society, Girl Scouts of the USA

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