Shannon Pruitt

Chief Marketing Officer at The Honest Co., Inc.

Shannon Pruitt

Shannon Pruitt

Chief Marketing Officer at The Honest Co., Inc.

Biography

Shannon Pruitt As President of The Story Lab, Shannon helps her clients create storytelling solutions that allow them to plan, develop and leverage content to deepen relationships with audiences across their bought, owned and earned ecosystems. She is a pioneer in building the content arm of a global media conglomerate, leading the global expansion of The Story Lab with a strategic vision anchored in the belief and practice of a truly integrated content and media approach.

Through her extensive background in content strategy development, combined with relationships in the sports, entertainment, and publisher worlds, Shannon guides her clients through the complex landscape of content, media, and tech opportunities to create sustainable planning and implementation to optimize effectiveness and return.

Shannon is actively sought after for her thought leadership: she’s been fortunate enough to judge industry awards shows ranging from The Effies to The Mashies; has spoken on panels for nextMedia, Producedby and Videonomics; penned pieces for publications such as Adweek and Little Black Book and was recently named to The Internationalist magazine’s 2015 Agency Innovators.

Previously, Shannon had her own consulting company where she worked with clients across all areas of monetization, sales packaging, and strategy related to content, intellectual property development, and licensing. Clients included J & J/Ensemble, Aegis Media/The Story Lab, FremantleMedia, AIM Productions, Sweety High, and Disney Digital. With her extensive experience in television, digital media, social media and live events, she has led Marketing, Sales and Business Development teams at entertainment powerhouses such as Warner Bros, 19 Entertainment, Mark Burnett Productions and FremantleMedia.

Prior to transitioning into entertainment, Shannon worked at MasterCard International in Advertising, as well as Octagon Marketing overseeing MasterCard’s sponsorship of the FIFA World Cup, MLB and NFL Teams.

Shannon holds an MBA and a BA in Japanese from the University of Oregon. She is also active as a special needs parent, dedicating her time to education advocacy and research. She currently sits on the Los Angeles Board of the March of Dimes as well as the Board of the National Angelman Syndrome Foundation.

Overview
Career Highlights

The Story La

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Co-Founder at The Honest Co., Inc.

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Chief Executive Officer & Director at The Honest Co., Inc.

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Investor at The Honest Co., Inc.

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Partner-Early Consumer at Lightspeed Management Co. LLC

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Co-Founder at LegalZoom.com, Inc.

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General Partner at Institutional Venture Partners

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General Partner at Institutional Venture Partners

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Institutional Portfolio Manager at Fidelity Management & Research Co.

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President Fixed Income at Fidelity Investments, Inc.

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Director of Global Macro at Fidelity Investments, Inc.

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Shannon Pruitt
Chief Marketing Officer at The Honest Co., Inc.
Education
MBA
Class of 2001

The Lundquist College of Business will be internationally renowned for excellence in business education and research drawing strength from its links to Pacific Rim neighbors and distinctive qualities of Oregon culture: innovation, sustainability, active lifestyles, financial stewardship, and respect for individuality and diversity within an increasingly global community.

Career History
Chief Marketing Officer
2018 - Current

The Honest Co., Inc. provides non-toxic natural baby products online. The firm offers diapers, wipes, bath, skin care, home cleaning, and health and wellness products. The company was founded by Jessica Alba, Christopher Gavigan, Sean Kane, Brian S. Lee and Jessica Marie Warren in 2012 and is headquartered in Los Angeles, CA.

President
Prior

We create powerful chemistry between clients and consumers through our fluency in the languages of publisher, brand and story. The outcome is data-driven, culturally relevant content that delivers results. CAPABILITIES content strategy: working with brand/agency partners to develop an overarching content and investment approach that creates an organizational roadmap designed to align brand business needs with content process, association, creation, curation, distribution, activation and KPI’s. media/integration partnerships: leveraging publisher relationships and unique expertise in leading the structuring, negotiating, activating, and measurement of cross platform integration opportunities in coordination with agency partners. original content: distilling a brand’s core values into short and long form original content that deepens consumer loyalty and promotes action. Ensuring that content reaches its target by choosing the correct partners to deliver and amplify it to maximize cultural impact. social: creation and management of social strategy, content, community, and optimization practices to maximize our client’s efficiencies, organic and paid social practices.

Other Affiliations

Shannon Pruitt is affiliated with The Honest Co., Inc., The Story Lab

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