York Keaw Pok

Chief Executive Officer, Trading & Frozen Food Division at Envictus International Holdings Ltd.

York Keaw Pok

York Keaw Pok

Chief Executive Officer, Trading & Frozen Food Division at Envictus International Holdings Ltd.

Biography

York Keaw Pok is Chief Executive Officer-Frozen Food Division at Envictus International Holdings Ltd. He previously occupied the position of Managing Director at Pok Bros. Sdn. Bhd.

Overview
RelSci Relationships

16

Relationships
RelSci Relationships are individuals York Keaw Pok likely has professional access to. A relationship does not necessarily indicate a personal connection.

Chief Financial Officer at Envictus International Holdings Ltd.

Relationship likelihood: Strong

General Manager, Food Services Division at Envictus International Holdings Ltd.

Relationship likelihood: Strong

Former General Manager, Food Processing Division at Envictus International Holdings Ltd.

Relationship likelihood: Average

Head of Bakery, Food Processing Division at Envictus International Holdings Ltd.

Relationship likelihood: Average

Group Chief Executive Officer at Envictus International Holdings Ltd.

Relationship likelihood: Average

Former Group Chief Operating Officer at Envictus International Holdings Ltd.

Relationship likelihood: Average

Chief Operating Officer-Frozen Food Trading at Envictus International Holdings Ltd.

Relationship likelihood: Average

Chief Operating Officer, Food Processing Division at Envictus International Holdings Ltd.

Relationship likelihood: Average

Managing Director, Nutrition Division at Envictus International Holdings Ltd.

Relationship likelihood: Average

Company Secretary at Envictus International Holdings Ltd.

Relationship likelihood: Average

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York Keaw Pok
Chief Executive Officer, Trading & Frozen Food Division at Envictus International Holdings Ltd.
Career History
Chief Executive Officer, Trading & Frozen Food Division
2010 - Current

Etika was listed on SGX Catalist (previously known as the SGX-SESDAQ) in 2004 and was successfully transferred to mainboard on 18 June 2009, Etika International Holdings Limited is a leading regional Food and Beverage (“F&B”) Group. The Group has its origins as a manufacturer and distributor of sweetened condensed milk and evaporated milk under the “Dairy Champ” trademark. Today, the Group has since evolved into a F&B player with business interests in dairies, frozen food, packaging, nutrition and beverage. Apart from organic growth, we have undertaken strategies to diversify our product range, increase the spectrum of our customer base and extend our global reach. Operating from facilities located in Malaysia, New Zealand, Indonesia and Vietnam, our products are distributed to over 70 countries globally. We have wide diversity of F&B products within the Group over 1,200 SKUs ranging from frozen food stuff to dry shelf stable. Our main products are branded under Dairy Champ, Vixumilk, Goodday, Mr. Farmer, Sky Fresh, Gourmessa, Horleys, Mack, Polygold, Daily Fresh, Family and Salam mie. Apart from our own brands, we also OEM for third parties’ brand and distribute agency brands. Our key distribution channels can be classified under the following categories:- a) Traditional channels - such as mini-markets, canteens, convenience shops, food service operators e.g. mamak stalls b) Modern channels - such as HTOs (high traffic outlets e.g hypermarket, supermarkets) and HORECA ( hotels, restaurants and caterers) c) Route channels - such as gyms and health food shops, specialty sports and specialty nutrition shops. These distribution channels cater to the lower end of the customer food market all the way to the upper segment of the consumer food market. Dairy-based product from which the Group originates from, remains the backbone of the Group. Today, the Group’s products can be found in ASEAN, North and Central Asia, Middle East, Asia Pacific region, North, South and Central America and the Carribean and Africa. The strength of the Group lies with its experienced management team that has a wide range of expertise in strategic planning, business development and indepth operational and production expertise in the industries which we operate.

Managing Director
Prior

Pok Bros. Sdn. Bhd., a subsidiary of Envictus International Holdings Ltd., is a company headquartered in Shah Alam, Malaysia, that manufactures and distributes packaged frozen foods. On 08 Feb 06 Envictus International Holdings Ltd. acquired Pok Bros. Sdn. Bhd. for $5.97 million.

Other Affiliations

York Keaw Pok is affiliated with Envictus International Holdings Ltd., Pok Bros. Sdn. Bhd.

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